Maneuvering by a pandemic: A useful lesson in the way forward for tourism and hospitality advertising and marketing, as proven by Dongguk College researchers

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COVID-19 has wreaked havoc on the tourism and hospitality business, magnifying shoppers’ adversarial responses to crowding. Now, Dongguk College researchers demonstrated that customers show diminished preferences for crowded venues, particularly below excessive salience of COVID-19. Nonetheless, this tendency reversed in shoppers looking for distinctive, non-conforming experiences. These findings would assist entrepreneurs reinvent their methods to adapt to the brand new preferences of the traveler, similar to selling the notion of emptiness and unpopularity in ads for venues. When selecting a journey and hospitality



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