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New York’s Apollo Theatre To Host Debut Naija To The World Showcase

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The world has consumed Nigeria’s Crude Oil for greater than half a century. Now, a gaggle of performers from the Niger Delta––the first supply of Nigeria’s oil which is chargeable for over 80% of the nation’s GDP––are exporting one thing else – Music. They usually’re about to execute a jaw-dropping outing in New York, bringing their tales, their music, their ache, their style, meals, and all the pieces else. 

New York Metropolis, July 25, 2023: Buckwyld Media Community and BHM have in the present day introduced a landmark partnership to develop and execute a spread of worldwide showcases exploring the tradition and creativity of Nigeria, the house of Nollywood, Afrobeat, Jollof Rice and extra.

In an announcement signed by Efe Omorogbe, Chief Govt Officer of Buckwyld Media Community and Ayeni Adekunle, founding father of BHM, the businesses say the challenge is aimed to supply an alternate narrative to ‘the tales on the market about Nigeria and Nigerians’; and to supply a platform for different features of the Nigerian lore, tradition, and experiences to  journey and thrive, as Nigerian music and movie proceed to go mainstream.

Naija To The World, because the exhibit can be known as, will debut on the world-famous Apollo Theatre in New York Metropolis on September 16, 2023 after traversing a number of Nigerian cities from Lagos to Port Harcourt, Benin, Abuja, Jos.

An preliminary occasion will concentrate on telling cultural tales and offering music and associated experiences from the Niger Delta area of Nigeria the place at the very least 10 out of 20 abilities within the inventive business have emerged over the previous 25 years. The area was chosen due to its wealthy cultural historical past in addition to its struggles to attain inventive and financial success and stability regardless of offering over 80 % of Nigeria’s GDP.

Ayeni says: ‘We’re past excited for the chance to co-host this new sequence of cultural showcases across the US and later different elements of the world. The plan is to inform unique African tales by means of reside concert events, exhibitions, movies, documentaries, and so forth. And the primary instalment will concentrate on the Niger Delta area of Nigeria the place most of Nigeria’s crude oil comes from however which continues to fret, deserted, and impoverished. The world already is aware of this and plenty of have had trigger to make use of the oil straight or not directly. However what many have no idea is that a lot of the African pop music dominating the world proper now additionally comes from there (Burna Boy For instance). So we need to showcase the music, the meals, the style, and the literature from a spot many solely beforehand related to oil and violence…’

Organisers say a documentary is within the works, in addition to pop up occasions round Nigeria and elements of New York Metropolis. The Apollo Theatre Live performance will present a chance to listen to beforehand untold tales from the south-south area of Nigeria; and to place names, faces, and hyperlinks to a number of the greatest artwork to emerge from Nigeria over the previous 100 years – from poetry to music, movie, dance, and comedy.

Omorogbe provides: ‘Towards a backdrop of multi-billion greenback operations and squalid communities, confounding extremes that appear to go away the polity continually tethering on the point of disaster, the Niger Delta area stays the premiere incubator for expertise in Nigeria. Expertise who’ve frequently formed the course of inventive enterprise in Nigeria; expertise who’re driving the redefinition of Nigeria’s nationwide identification and burgeoning tender energy; expertise who’re primed for world domination and appear unwilling to let something deter them from reaching their objective.’’

Naija To The World – the Niger Delta Expertise; a star-studded iconic live performance exhibition on the well-known Apollo Theatre in New York, guarantees to rejoice the music and tradition of the individuals of Nigeria’s oil-rich cities; the tradition of Ken Saro-Wiwa; the tradition of Burna Boy, of Don Jazzy, of Timaya, Rema and so many extra.

It’s anticipated that at the very least 10 million followers will take part by means of pop-up occasions and expertise exhibits and a sequence of neighborhood occasions round historic African communities in America, culminating within the reside live performance exhibition on the Apollo Theatre on September 16 that includes a fastidiously chosen entourage of rising and main actors, comedians, designers, cooks, musicians and performers from Nigeria’s Niger Delta. 

1,500 followers will witness historical past and watch reside on the Apollo, whereas at the very least 10 million extra will hear and watch by means of broadcast companions throughout North America, Europe, Asia, and Africa. 

N2TW is the primary instalment of the unique African exhibition live performance sequence which can occur yearly, and have the brightest and largest stars from Nigeria and different elements of Africa headlining on the most iconic music venues around the globe.

Other than reside curated concert events, the sequence can even produce themed biographies, biopics, and documentaries in partnership with choose platforms.


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