Cheval Assortment Joins International Resort Alliance

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Cheval Maison – West Regent Glasgow — Picture by Cheval Assortment
  • Cheval Assortment is an award-winning hospitality group with 13 luxurious residences with 800 residences in London, Edinburgh and Dubai.
  • First presence in Edinburgh for GHA DISCOVERY.
  • First loyalty programme for Cheval Assortment.
  • GHA DISCOVERY’s 26 million members might be recognised and rewarded for his or her stays at Cheval Assortment properties.

International Resort Alliance (GHA), the world’s largest alliance of unbiased resort manufacturers which this 12 months marks its twentieth anniversary, is increasing its award-winning loyalty programme, GHA DISCOVERY, to incorporate luxurious serviced residences in London, Edinburgh and Dubai with Cheval Assortment.

As soon as built-in later this 12 months, Cheval Assortment will supply the 26 million members of GHA DISCOVERY advantages similar to Member Charges and room upgrades together with the power to earn and spend DISCOVERY {Dollars} (D$) – a clear rewards foreign money that’s spent like money.

Every Cheval Assortment residence brings a novel persona, providing residences for any size of keep, from temporary enterprise journeys to prolonged holidays.

Cheval Assortment opened its first property in 1981, in Knightsbridge, London and presently owns and operates a portfolio of greater than 800 residences throughout 9 places in central London, three in Edinburgh and one in Dubai, all of that are effectively appointed inside key neighbourhoods. With an formidable pipeline for future progress, Cheval Assortment stays devoted to offering its company with superior service in any respect its locations worldwide.

We’re thrilled to announce the addition of Cheval Assortment to our alliance, marking our first enterprise into serviced residences. Travellers are searching for bigger lodging choices and now they will take pleasure in recognition and rewards throughout a higher choice of properties and locations, together with Edinburgh which we’re excited so as to add. Chris Hartley, CEO of GHA

Company more and more anticipate a loyalty programme as a part of their keep and, as we broaden around the globe, International Resort Alliance affords the potential to boost our profile, whereas additionally gaining valued visitor suggestions. GHA DISCOVERY is the one loyalty scheme run by accommodations, for accommodations, encouraging direct bookings in addition to offering extra advertising assist and entry to new markets. Our purpose is to recognise and reward the loyalty of our company and GHA DISCOVERY, with its confirmed monitor report, is essentially the most applicable match. Mohammed Alawadhi, Managing Director of Cheval Assortment


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