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Thursday, August 11, 2022

Accor’s Heart of Hospitality returns with UNWTO

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Within the first episode of season two of the Coronary heart of Hospitality podcast, Duncan O’Rourke, CEO Accor Northern Europe and host of the trade podcast, is joined by Natalia Bayona, Director of Innovation, Schooling and Investments on the World Tourism Group, UNWTO. They focus on how schooling, know-how and innovation could make an enduring change within the panorama of tourism, the significance of participating native communities and constructing experiences regionally and the way by empowering the youthful technology we are going to higher form the way forward for the sector.

Accor’s Coronary heart of Hospitality marketing campaign returns this week with a brand new podcast collection and a wealth of hospitality employee case research from throughout Europe, sharing the fervour, craft, creativity and coronary heart that fills the journey and hospitality sector. As the worldwide staffing disaster continues, Accor is utilizing its sector management in Europe to highlight the trade, its folks, alternatives and careers and champion hospitality as an economically essential sector and a personally fulfilling profession selection.

Duncan O’Rourke, CEO Accor Northern Europe stated: “Journey and hospitality is fuelled by folks. Because the world reopens and restoration continues at an distinctive tempo, individuals are as soon as once more travelling the world, experiencing totally different locations and cultures, creating recollections that can final a lifetime and lengthening their enterprise past the digital display screen. It’s those that make that potential, who craft these moments and welcome travellers everywhere in the world. Hospitality and tourism contributes billions annually to world economies. It stays the employer of 1 in 10 folks around the globe. Far past this macro view, hospitality is all about folks and the center, craft and fervour they reveal as they develop by way of their rewarding careers.”

On the most recent episode of Accor’s Coronary heart of Hospitality podcast, Duncan O’Rourke and Natalia Bayona discuss concerning the significance of innovation; the function of know-how in service, sustainability and schooling; the unbelievable worth and energy of schooling and the significance of management and improvement in world communities.

With a profession spanning almost 20 years, Natalia Bayona rose shortly from a younger, energetic and pushed millennial becoming a member of the Division of Tourism of the Tourism Commerce in her home-country of Columbia, to a global profession championing schooling, innovation and sector funding around the globe with the UNWTO.

“If in case you have the power and if you wish to study various things, you may empower your self to an incredible profession,” says Natalia of her profession and the alternatives within the tourism sector. “One of the best ways to get educated is by travelling as a result of it is the way in which you open your mind to cultures. Tourism is a driver of peace, enabling you to see how folks from totally different cultures are joined collectively for a similar trigger.”

The episode celebrates the dear voice and perspective of the youth, a demographic that contributes 50% of the worldwide tourism workforce, and discusses the alternatives and significance of younger folks within the sector. “Innovation needs to be led by the youth and we have to empower them in an effort to form the long run. Hospitality is the sector that employs essentially the most variety of youth, so it is a very younger, dynamic and progressive sector. It’s the most human financial sector, for folks and by folks. As a result of it’s so human-centric it’s good to innovate each single second as a result of every human is totally different on the earth.”

Natalia concludes, “That is the magic of tourism – it is vitally human and you’ll see the advantages instantly. It is not a factor of 5 years from now or 5 months from now. It is one thing that may change your life instantly, so I do not assume another sector can do this for you.”

For extra details about careers in hospitality, go to https://careers.accor.com/.



Natalia Bayona leads the innovation, schooling and investments technique of UNWTO, the UN specialised company for the promotion of sustainable tourism.

With a various background on politics, vacation spot administration and enterprise, she has turn out to be the primary innovation director at UNWTO, has launched entrepreneurship and schooling as key elements for tourism and improvement, and has positioned UNWTO as an innovation benchmark inside the wider United Nations system as acknowledged by the UN Chief Government Board (CEB) in 2020.

Her work consists on figuring out essentially the most disruptive startups and funding tasks and matching them with Member States and main firms. As an advocate of youth and know-how, she seeks to make entrepreneurs develop for a promising future in all areas.

About Accor

Accor is a world main hospitality group consisting of greater than 5,300 properties and 10,000 meals and beverage venues all through 110 international locations. The group has one of many trade’s most various and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and financial system lodge manufacturers, leisure and nightlife venues, eating places and bars, branded personal residences, shared lodging properties, concierge companies, co-working areas and extra. Accor’s unmatched place in life-style hospitality – one of many quickest rising classes within the trade – is led by Ennismore, a three way partnership, which Accor holds a majority shareholding. Ennismore is a inventive hospitality firm with a world collective of entrepreneurial and founder-built manufacturers with function at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and roughly 260,000 workforce members worldwide. Members profit from the corporate’s complete loyalty program – ALL – Accor Reside Limitless – a day by day life-style companion that gives entry to all kinds of rewards, companies and experiences. Via its Planet 21 – Appearing Right here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is concentrated on driving optimistic motion by way of enterprise ethics, accountable tourism, environmental sustainability, group engagement, variety and inclusivity. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Change (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the US. For extra data go to group.accor.com, or observe Accor on Twitter, Fb, LinkedIn, and Instagram.

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