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Friday, August 12, 2022

ALL-Accor Live Limitless sets out the next chapter with Paris Saint Germain

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After three extremely profitable years as a serious associate and official jersey sponsor of Paris Saint-Germain, Accor has determined to increase its dedication with the French soccer big, albeit in a distinct capability, for an additional 4 years to advertise its life-style loyalty program. Within the new partnership, ALL-Accor Reside Limitless will now be seen on the sleeve of PSG’s coaching jersey, whereas a serious focus of the collaboration can be on utilizing Paris Saint-Germain property to have interaction with and supply distinctive experiences to ALL – Accor Reside Limitless members all around the World.

The partnership was initially created in 2019 to launch ALL-Accor Reside Limitless, the each day life-style companion that brings collectively and enhances all of the manufacturers, providers and partnerships working throughout the Accor ecosystem. It has been an amazing success in offering present and future members with unforgettable experiences whereas supporting and selling consciousness of what was a brand new model. The sponsorship has enabled ALL to be established as a worldwide model.

During the last three years, members benefited from unique alternatives to fulfill essentially the most high-profile gamers, from watching a match at residence with them to discussing the sporting world whereas having fun with a distinct leisure exercise like yoga, karting or music collectively, and even receiving their favourite participant’s fortunate shirt, at a time when the group was being strengthened with international stars similar to Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos and Marquinhos. These award-winning actions with gamers have facilitated the adoption of ALL as Accor’s reserving platform & loyalty program.

With greater than 40 lodge manufacturers Accor has been creating a hospitality ecosystem that pulls and retains the loyalty of company around the globe by providing significant experiences and all kinds of rewards enabling members to work, stay and play far past their lodge stays. The prolonged Paris Saint-Germain partnership will proceed to be central to this.

“We’re thrilled to increase our profitable relationship with one of the crucial iconic sporting manufacturers on the planet. It helped launch our new life-style and journey loyalty program ALL- Accor Reside Limitless – to a worldwide viewers and has been a magnet for our members who’ve loved quite a few “cash can’t purchase” Limitless Experiences with the membership over the previous three years. We’re trying ahead to the following chapter and delivering much more worth to our members and our enterprise.” — Mehdi Hemici, Chief Loyalty and Partnerships Officer

“The future of ALL – Accor Reside Limitless is intrinsically linked with Paris Saint-Germain. We have now been companions from the very starting, one thing that’s distinctive within the historical past of a model. By showing on the emblematic jerseys worn by our groups and providing ever extra revolutionary and unique experiences, ALL have received our followers’ hearts and have created a really sturdy bond with our supporters and the members of their loyalty program worldwide. In three years, now we have shared unforgettable feelings each on and off the pitch. At the moment, we’re excited to proceed our journey with the intention to hold shocking and delighting the PSG x ALL household.” — Marc Armstrong, Chief Partnerships Officer

About ALL – Accor Reside Limitless

ALL – Accor Reside Limitless is a each day Life-style companion. ALL harnesses and enhances the manufacturers, providers and partnerships supplied by the Accor ecosystem. ALL delivers significant experiences and rewards to its most engaged clients whereas enabling them to work, stay, and play, far past their keep, at residence and around the globe. Because of this wealthy worth proposition, Accor is bringing its Augmented Hospitality technique to life with new digital platforms, iconic partnerships (Credit score Playing cards, Mobility, Airways, Leisure with AEG, IMG and Paris Saint-Germain) and international roll-out plan for all its company and loyalty members. ALL

About PSG

Paris Saint-Germain soccer membership was created in 1970 and celebrated its fiftieth anniversary in 2020. Ever since QSI bought the membership in 2011, Paris Saint-Germain has undergone a metamorphosis to turn out to be one of many world’s high soccer golf equipment and international sports activities manufacturers. The Membership has received 28 new trophies and amassed 46 in its historical past, making it essentially the most profitable soccer membership in France. Paris Saint-Germain has attracted many nice gamers together with Ronaldinho, David Beckham, Zlatan Ibrahimovic, and presently Lionel Messi, Neymar Jr and Kylian Mbappé, among the finest gamers on the planet. The worldwide recognition of the Membership by no means stops rising. It’s now the one of the crucial adopted golf equipment on the planet, increasing from zero to a neighborhood over 170 million social media followers in ten years. This pioneering Membership – which incorporates males’s soccer, ladies’s soccer, handball and judo squads – made the ground-breaking transfer to include an Esports group in 2016. Giving again to the neighborhood is prime to the Membership, which has drastically elevated the capability of its Basis to develop wide-reaching and environment friendly programmes to assist underprivileged children.

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