ROCKVILLE, Maryland (July 25, 2022) – Arch Facilities Group, a full-service international supplier of wellness, amenity and assembly providers for industrial and residential properties, resorts and personal golf equipment, right now introduced the appointment of Whitney Smith Cripe, a model marketer and crew builder with greater than 20 years’ expertise, as chief advertising officer.
Amongst her key duties, Smith Cripe will assist drive Arch’s progress by articulating its wellness, amenity and assembly providers; additional outline the corporate’s consultative advertising and model providers; and collaborate with the senior management crew on long-term strategic planning.
She additionally can be answerable for constructing trusted relationships with Arch’s shoppers, main and supporting consumer onboarding, refining the client expertise, serving to to develop the corporate’s providers and reinforcing its buyer relationship administration, loyalty, model identification and model administration applications.
Barry Goldstein, Arch chief government officer, praised Smith Cripe’s background, accomplishments and experience, saying, “Whitney excels at aligning advertising with the enterprise by translating knowledge, insights and organizational aims into modern outcomes. She is aware of easy methods to harness the ability of sturdy narratives and strategic design to drive industrial success.”
Smith Cripe most lately labored as an impartial advertising marketing consultant and for Elwood Model Consultancy in New York. Previous to that, she served Wyndham Accommodations & Resorts, based mostly in Parsippany, New Jersey, in advertising roles of accelerating duty resulting in group vp.
Throughout her Wyndham profession, she led the portfolio advertising technique and “by Wyndham” endorsement campaigns designed to unify the corporate’s greater than 20 hospitality manufacturers. She additionally was answerable for the strategic and inventive imaginative and prescient behind the award-winning Wyndham Rewards loyalty program.
Earlier in her profession, Smith Cripe labored in account, advertising help and undertaking administration roles for advertising businesses in Utah, California, New Jersey and New York. She earned her bachelor’s diploma in public relations at Brigham Younger College, Provo, Utah.
Smith Cripe has served on quite a few advertising panels and as a presenter and subject material knowledgeable. She was part of the Castell Girls in Hospitality Management 2019 Cohort and at present is a member of the Bleeker Collective.
About Arch Facilities Group
Arch Facilities Group, based mostly in Rockville, Maryland, is a number one supplier of wellness, amenity and assembly providers for industrial and residential properties, resorts and personal golf equipment worldwide. Arch supplies each day administration providers in addition to feasibility research, planning and design consultancy and pre-opening help. Arch is a portfolio firm of personal fairness agency CI Capital Companions.
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