Ben & Jerry’s sues proprietor Unilever in last-ditch effort to maintain its ice cream out of the occupied West Financial institution
Ben & Jerry’s is suing its proprietor Unilever in a last-ditch effort to maintain its ice cream out of the occupied West Financial institution.
The model says it’s inconsistent with its values to promote ice cream in a territory that it believes is illegally occupied by Israel.
It’s suing Unilever over the choice to dump the Israeli portion of the ice cream enterprise to Avi Zinger, the proprietor of American High quality Merchandise, which operates the licence for Ben & Jerry’s within the nation.
Ben & Jerry’s says it’s inconsistent with its values to promote ice cream in a territory that it believes is illegally occupied by Israel
The sale successfully ended the boycott Ben & Jerry’s kicked off final July.
Ben & Jerry’s claims the choice might undermine its model integrity, which the board retained the independence to guard when Unilever purchased it in 2000.
It’s looking for an injunction to cease the sale to ‘defend the model and social integrity Ben & Jerry’s has spent many years constructing’.
Unilever mentioned it doesn’t focus on pending litigation however that it had the correct to promote the disputed enterprise.
Zinger’s lawyer mentioned: ‘It’s a accomplished deal.’