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Saturday, July 2, 2022

Benchmark Pyramid Rebrands to Pyramid Global Hospitality

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Benchmark Pyramid right this moment introduced the corporate has rebranded to Pyramid World Hospitality. The mother or father entity will embody a number of divisions chargeable for particular {industry} segments. All branded properties within the Americas will fall beneath the purview of Pyramid World Hospitality. Benchmark, Pyramid Luxurious Life-style will focus completely on the corporate’s portfolio of impartial properties. Hamilton, Pyramid Europe will proceed to be chargeable for the corporate’s rising portfolio of European resorts.

“Previous to the merger, every entity had its personal identification that resonated with completely different audiences,” stated Warren Fields, CEO & principal, Pyramid World Hospitality. “Benchmark has robust fairness with customers, and Hamilton has a terrific status as an operator in Europe, whereas Pyramid has a demonstrated observe document with branded resorts. To take care of every entity’s robust model fairness, we shaped divisions that talk greatest to their respective verticals. By having these three distinct branded and impartial verticals in the US and Europe, we will greatest serve the completely different wants of our house owners and their belongings by offering a hands-on method every firm at all times maintained. From an affiliate standpoint, our means to leverage scale is a web optimistic, permitting us to share best-in-class practices, present limitless alternatives and be the {industry}’s employer of alternative.”

The corporate additionally debuted its new emblem, a sequence of three, interconnected pyramids in shades of purple. A brand new mixed firm web site is dwell and will be seen at pyramidglobal.com.

“We’re enthusiastic about our new identification and consider it amplifies the shared power of our model values and notion of our mixed firm,” stated Alex Cabañas, president, Pyramid World Hospitality. “Persevering with to construct upon our respective foundations, Pyramid World Hospitality will put money into individuals, properties and proprietary options to ship energy on the bottom and strategic intelligence for distinctive efficiency and profitability within the hospitality {industry}. We attempt to take care of a best-in-industry standing because the employer of alternative within the full-service, select-service and impartial classes. Our deep community of capital companions and portfolio belongings offers us the agility to sort out alternatives as we create worth and empower our group members to ‘Be the Distinction.’”

About Benchmark Pyramid

Benchmark Pyramid was shaped by the 2021 merger of two lodge and resort administration firms, creating probably the most owner-focused, experiential firm within the {industry} and its greatest office. The group’s world portfolio spans greater than 240 properties within the U.S., Caribbean and Europe. It maintains places of work in Boston; The Woodlands, Texas; Cincinnati; and London. For extra info, go to www.benchmarkpyramid.com.

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