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Tuesday, November 22, 2022

Canon Central & North Africa to Launch its Revolutionary New Products from the Famous EOSR Line in Egypt Through the Much-Awaited R-Tour

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Canon’s (Canon-CNA.com) R-tour in Egypt – testimony to the corporate’s dedication and dedication in the direction of deliver a wide range of technological options to Africa; Canon may also introduce for the primary time in Egypt, its revolutionary mirrorless vary of merchandise – EOS R3, EOS R5 C, EOS R7 & EOS R10 in an endeavor to introduce a a lot wider array of know-how options in Africa.

Canon Central and North Africa introduced right now of its highly-awaited R-tour which commenced from June 14th in Egypt, according to the corporate’s continued dedication to Africa and its endeavor to deliver the perfect at school for imaging know-how options to the continent. The unique launch occasion introduced collectively firm executives, together with trade specialists, skilled photographers, videographers, and main content material creators from Egypt for an intriguing and interactive session that included panel discussions, video showcase, and cultural performances. The occasion witnessed Amine Djouahra, Canon’s Gross sales and Advertising Director as a keynote speaker while Mostafa Makram – Youtuber and Postproduction Coach, Tarek Abdullah – Images and Artwork Director, and Ahmed Waffay, Filmmaker who participated in an insightful panel dialogue which was held on the trending matter of ‘The rising trade of content material creators.


Canon’s dedication to Africa in making certain a steady stream of latest merchandise and options is persistently launched out there to fulfill its quickly evolving wants and underpins the corporate’s goal of launching R-tour in Egypt. The R-tour kicked-off with the launch of cutting-edge merchandise from the Canon’s a lot famend EOS R system. These will embody EOS R3, EOS R5 C, EOS R7, and EOS R10. The EOS R3 presents all of the familiarity and velocity of Canon’s famend EOS-1 sequence, with the innovation and flexibility of the pioneering EOS R System. With a model new, modern 24.1megapixel sensor, the EOS R3 provides an optimum steadiness of efficiency, decision, and velocity to supply information and sports activities photographers a digicam to outperform and outpace the competitors. Likewise, The EOS R5 C is a robust, hybrid cinema digicam which mixes the skilled filmmaking options of the Cinema EOS vary with the EOS R System’s picture capabilities. A high-resolution, full body CMOS sensor, DIGIC X processor and the RF Mount, are the essential three components that allow excessive constancy 8K seize, and 45 megapixels nonetheless picture seize at burst speeds as much as 20 frames per second, all in a single physique of the EOS R5 C.


“Canon as a model has all the time been on the forefront of innovation and know-how and as an organization, we take satisfaction in placing folks first. The R-tour is an embodiment of each these items, we wish to showcase our cutting-edge know-how by means of the launch of our new merchandise while getting nearer to folks. We’re the one model that gives all options from enter and output to all segments of finish person be it residence person, enterprise proprietor, newbie to skilled photographer, content material creators, videographers, filmmakers and many others. Thus, it turns into important for us to create robust channels of alternatives the place we will instantly work together and interact with our various set of viewers to make sure we take these relationships a notch greater. We would like our followers to come back ahead and expertise the fantastic thing about our merchandise first-hand fairly than simply listening to or seeing these from a distance. The R-tour will permit us to take action in myriad methods, folks can have a trial-run at our merchandise on spot, present us with helpful suggestions and have their questions answered by specialists. As I see it, the R-tour is a win-win for each the corporate and the viewers. We’re thrilled to be in Egypt, a market that’s rising quickly and we’re excited for our followers to unveil the brilliance of our new merchandise from the EOS R system,” stated Amine Djouahra, Director of Gross sales and Advertising, Canon Central and North Africa.


With the central theme of Canon’s R-tour revolving round constructing relationships with its numerous units of audiences, the corporate has created experiential cubicles to advertise the spirit of interplay, engagement, and connectivity. Audiences skilled seven completely different cubicles every highlighting a special theme, thereby permitting followers to immerse themselves within the Canon universe. The primary sales space, specifically ‘Video sales space’, targeted on manufacturing taking pictures and cinematic arrange with cameras corresponding to Canon C500 Mark II and C300 Mark III being placed on show. The second sales space gave followers a glimpse into the world of digital actuality whereas the third one referred to as ‘Inexperienced Chroma’ offered insights into post-production with Canon C70 + R5 C being placed on show. Moreover, the following sales space was successful amongst motion and sports activities images lovers with Canon’s illustrious EOS R3 +RF 15-35mm being placed on show. The fifth sales space was all about Canon’s full mirrorless vary of R system – RP, R, R6, R5, R7, R10 and RF lenses thus making it a hotspot for Technology R neighborhood members. The subsequent sales space make clear the wants of gaming and vlogging neighborhood with Canon M50 Mark II. Final however not the least, the ‘High quality and Shade’ sales space captured a splendid present of Center Jap gentle in a bid to rejoice the spirit of Canon’s neighborhood in Egypt. Put up the tour, Canon envisions to proceed partaking with end-users by means of a sequence of occasions together with Photograph walks, Masterclasses, Competitions, and Technology R Group occasions amongst others.  The tour offered followers a chance to test-drive Canon merchandise proper on the spot, and get their queries answered instantly by means of firm specialists.


Canon has been efficiently represented in Egypt by means of distributors and companions which have constructed a strong buyer base within the nation. By means of the launch of its new merchandise incorporating cutting-edge and world-class know-how, Canon goals to be a part of Egypt’s digital transformation journey by elevating the imaging know-how sector within the nation. Canon’s relentless pursuits in enhancing the native distribution community in Egypt, supported by companions as nicely native Canon staff in-country, has been the driving power in efficiently implementing the corporate’s nearer to buyer technique.

To additional strengthen the corporate’s targeted strategy in the direction of a key trade vertical of System integrators & Worth-Added Resellers (SI-VAR), Canon hosted an unique convention on June 15th, 2022 which offered a chance for SI-VARs to witness the big selection of Workplace Private Printing (OPP) merchandise & options that lined the vary of Canon PIXMA G sequence, Inkjet printers, GX Mannequin, Laser SFP, Laser MFP and TR150 printer.

The corporate has efficiently launched its R-tour beforehand in Morocco and Kenya and intends to proceed this journey of constructing relationships by getting nearer to its clients all through the African continent.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. [email protected]

APO Group – PR Company
Rania ElRafie
e. [email protected]

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division inside Canon Center East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to reinforce Canon’s enterprise throughout the Africa area – by strengthening Canon’s in-country presence and focus. CCNA additionally demonstrates Canon’s dedication to working nearer to its clients and assembly their calls for within the quickly evolving African market.

Canon has been represented within the African continent for greater than 15 years by means of distributors and companions which have efficiently constructed a strong buyer base within the area. CCNA ensures the availability of top of the range, technologically superior merchandise that meet the necessities of Africa’s quickly evolving market. With over 100 staff, CCNA manages gross sales and advertising actions throughout 44 nations in Africa.

Canon’s company philosophy is Kyosei (bit.ly/3Q46Suv) – ‘dwelling and dealing collectively for the widespread good’. CCNA pursues sustainable enterprise development, specializing in lowering its personal environmental affect and supporting clients to scale back theirs utilizing Canon’s merchandise, options and providers. At Canon, we’re pioneers, continuously redefining the world of imaging for the larger good. By means of our know-how and our spirit of innovation, we push the bounds of what’s doable – serving to us to see our world in methods we by no means have earlier than. We assist deliver creativity to life, one picture at a time. As a result of after we can see our world, we will remodel it for the higher.

For extra data: Canon-CNA.com

This Press Launch has been issued by APO. The content material shouldn’t be monitored by the editorial workforce of African Enterprise and never of the content material has been checked or validated by our editorial groups, proof readers or truth checkers. The issuer is solely liable for the content material of this announcement.

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