Metropolis of Cape City and Cape City Tourism (CTT) signed a partnership settlement with Go to Berlin, the vacation spot advertising and marketing organisation for the German capital, this week.
The partnership will see the 2 organisations market their respective cities to their audiences, a advertising and marketing “twinning” concept-driven by potential mutual advantages.
The Metropolis’s Mayoral Committee Member for Financial Development, Alderman James Vos, and CTT CEO Enver Duminy will interact with world journey commerce, journey media and authorities officers from a number of main European organisations this week as a part of a mission to draw extra journey and commerce to the Mom Metropolis.
The staff will showcase the CTT’s Discover Your Freedom marketing campaign, a first-of-its-kind, immersive game-style platform that enables customers to decide on their very own experiences within the Mom Metropolis. The interactive interface makes use of game-style graphics to let world travellers select their journey primarily based on the information they determine with, both the Fearless Foodie, Nature Warrior, or City Adventurer.
Alderman Vos mentioned Cape City’s customer financial system is a pillar of the town’s wider financial panorama.
“Previous to COVID, the sector contributed between 2% and three.5% yearly to the native financial system and sustained as much as 5% of all jobs within the metropolis, to not point out these working in affiliate industries – we should do all we are able to to drive tourism to the town.
“Germany has lengthy been a key supply marketplace for Cape City, with the town having fun with a full of life German-speaking neighborhood. CTT has secured this settlement as a result of it offers the Mom Metropolis a aggressive benefit in driving larger volumes and worth by way of worldwide travellers,” he defined.
Alderman Vos mentioned Cape City Worldwide Airport is presently welcoming 5 Lufthansa flights per week from Frankfurt.
“By the tip of October, we shall be on target for an additional three Condor Airline flights per week from that metropolis. Throughout the identical time, Lufthansa will add 5 flights per week from Munich.
“Now’s our alternative to construct on these connections by this partnership with Go to Berlin and use revolutionary instruments akin to Discover Your Freedom,” mentioned Alderman Vos.
Cape City to world travellers
Duminy mentioned The Cape City Tourism-Go to Berlin partnership demonstrates the mutual respect Cape City and Berlin have for one another as world-class locations.
He additionally mentioned their give attention to tourism restoration meant reconnecting with key supply markets to showcase Cape City’s beautiful choices.
“Cape City welcomes the prospect to increase our attain to a wider viewers. We’re sure our locals will reciprocate and discover the sights and experiences Berlin has to supply.
“Cape City is able to shine the highlight on our unparalleled hospitality to guests from Berlin and around the globe,” he mentioned.
Crescent Ranking named Cape City the ‘Most-Promising Vacation spot for Muslim-Pleasant Journey for Non-OIC Locations’ on the Halal In Journey Awards 2022.
“This award speaks volumes for our metropolis’s capability in internet hosting Muslim guests in a culturally wealthy atmosphere,” added Duminy.