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Great British Beef Week returns with focus on sustainability

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Nice British Beef Week will shine a lightweight on the environmental sustainability of home beef manufacturing this month, drawing on knowledge that exhibits its carbon footprint is half that of the worldwide common.

Co-founder Jilly Greed, who produces beef in Devon, stated this 12 months’s marketing campaign would spotlight why British beef is among the many most sustainable on the planet. 

See additionally: Livestock sector can reduce emissions by 23%, says report

“Britain has the proper local weather situations, with plentiful rain and sunshine to nurture our pastures, valleys and moorland, enabling us to provide beef sustainably, with a carbon footprint half the worldwide common,” stated Mrs Greed.

“Our grass-based beef manufacturing creates biodiversity of vegetation, natural leys and wildlife, helps forests, hedgerows and marshes, enabling extra carbon to be absorbed into the soil from the environment than every other UK habitat.”

Nice British Beef Week, now in its twelfth 12 months, will kick off on Saturday 23 April, St George’s Day.

Farmers, processors, supermarkets, butchers, farm retailers, pubs and eating places will unite to advertise beef on social media utilizing the hashtag #GBBW22.

Nice British Beef Week is the brainchild of Girls in Beef, a voluntary organisation of feminine beef farmers co-founded by Mrs Greed and NFU president Minette Batters. 

Share tales

“Nice British Beef Week is all about giving our UK beef farmers the chance to share their tales and showcase the work they do to provide such an distinctive, nutritious product,” stated Mrs Greed.

“It truly is implausible to see the British beef trade coming collectively to have a good time our environmentally sustainable beef, world famend for its nice style, high quality and dietary advantages, together with vitamin B12, iron and protein.’’

A variety of shopper-focused particular occasions will even be held throughout the UK to boost funds for the Royal Agricultural Benevolent Establishment.

Share your tales with @Ladiesinbeef1 on Twitter and use the hashtag #GBBW2022 or @ladiesinbeef on Fb.

In numbers: UK beef farming trade

  • 64% of farmland is grass and absorbs extra carbon from the environment than slow-growing forests
  • 19,000ha of wildflowers supplied by beef farming, aiding the restoration of the bee inhabitants
  • 681,000ha enhance in woodland by beef farmers since 1981, equal to 4 occasions the dimensions of London
  • By 2040, the meat trade goals to be carbon impartial 

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