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Saturday, September 10, 2022

QA Venue Solutions Announce Stadium Naming Rights Deal with BK Group

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QA Venue Options Rwanda (www.QAVenueSolutions.com) has signed the largest area naming rights deal on the African continent with BK Group, a holding firm with 4 subsidiaries: Financial institution of Kigali Plc, BK Normal Insurance coverage, BK TecHouse and BK Capital Ltd.  The settlement, price USD $ 8 million, gives the holding firm, with naming rights to the venue previously often known as ‘Kigali Enviornment’. The ten,000-seat venue might be often known as ‘BK Enviornment’ with rapid impact and for the following 6 years. This was introduced throughout a press convention held as we speak at BK Enviornment.

The settlement, signed between QA Venue Options, BK Group and the Authorities of Rwanda, will set the benchmark for the way forward for venue administration and sponsorship within the business.

BK Group CEO, Dr Diane Karusisi, famous that the naming rights partnership was a part of the Financial institution’s technique to get nearer to their clients.

‘’We’re proud to see our title on the long-lasting BK Enviornment by this partnership with QA Venue Options and the Authorities of Rwanda. At BK Group, we’re continuously devising methods to get nearer to our clients and as we speak we’re beginning an thrilling partnership that may strengthen BK Group’s positioning in Rwanda and on the continent, and permit sport and leisure followers to take pleasure in the most effective experiences whereas additionally selling cashless funds’’. 

BK Enviornment will develop into a platform for each native and international athletes, promoters, entertainers and different business gamers to carry out on the highest stage.

Inaugurated in August 2019 and managed by QA Venue Options since 2020, the multi-purpose BK Enviornment has efficiently hosted bought out live shows headlined by worldwide artists, supplied the venue for worldwide conferences and has welcomed the 2021 and 2022 Basketball Africa League (BAL) Finals amongst different occasions.

The ten,000-seating capability BK Enviornment can host stay live shows, sporting occasions, magnificence pageants, gala dinners, product launches, exhibitions and far more. With the BK Enviornment comes a number of assembly rooms, open areas and VIP Suites. With its state-of-the-art services, BK Enviornment is the best dwelling for Africa’s occasions and sport business.

Commenting on what the naming rights partnership means for the business, QA Venue Options Director, Kyle Schofield, famous:

 “We’re investing 100% of this deal again within the business, growing expertise and investing within the total infrastructure by implementing worldwide methods and requirements to not solely profit the followers but in addition companions and different business gamers throughout varied ranges. This sport altering naming rights deal, which we goal to implement throughout the a number of African venues that we handle, is proof that QAVS’s revolutionary venue administration mannequin works.”

BK Enviornment couldn’t have develop into a actuality with out the help of the Authorities of Rwanda. With sports activities and leisure tourism changing into an increasing number of central to the federal government’s MICE technique, QAVS and BK Group simply acquired authorities buy-in for the partnership.

Zephanie Niyonkuru, the Deputy Chief Govt Officer on the Rwanda Growth Board had this to say concerning the funding:

“The Authorities of Rwanda is joyful to be a associate on this deal. Since its inauguration in August 2019, the sector has hosted quite a few profitable occasions which have supplied a number of alternatives for Rwandans. With this new sponsorship from BK Group, we hope that the BK Enviornment will proceed to place Rwanda as an African hub for sports activities and leisure. It’s our expectation to convey the most effective of occasions from all over the world to Rwanda, which can in the end increase the tourism sector.”

As a part of the deal, Financial institution of Kigali – a BK Group subsidiary, might be firmly established as a future going through financial institution that gives innovative digital services to its shoppers. With a particular concentrate on the youth market, the financial institution will act as a conduit to the remainder of the world by monetary inclusion. The flagship product of this new period is the BK Enviornment Pay as you go card that may permit the unbanked youth to simply load cash onto a pay as you go pockets that can be utilized like some other financial institution card. To make the BK Enviornment card simpler to accumulate, BK accounts is not going to be a prerequisite to personal a card. 

Distributed by APO Group on behalf of QA Venue Options Rwanda – Kigali Enviornment.

For media enquiries please contact:
Bob Rutarindwa
Company Communication Supervisor, Financial institution of Kigali Plc
E-mail: [email protected]

Uwase Mutimura
Advertising and marketing Supervisor, QA Venue Options Rwanda
E-mail: [email protected]

About BK Group Plc:
BK Group Plc is a home-grown, award-winning Rwandan establishment with deep roots within the African monetary house since inception in 1966. Over time, BK Group Plc has steadily remodeled right into a premier one-stop-shop, with a full vary of economic companies supplied underneath a single roof. Right this moment, it stands as the biggest industrial financial institution in Rwanda by complete belongings and has strategically positioned itself because the main industrial monetary establishment in Rwanda, boasting a diversified portfolio of companies that permit it to seamlessly serve a large breadth of shoppers, together with people, SMEs, giant companies in addition to different monetary establishments within the area. The Group’s actions vary from retail and company banking to asset administration and funding banking in addition to providing a complete vary of non-life insurance coverage merchandise in addition to modern enterprise options that stimulate development within the Rwandan digital house. BK Group Plc is at the moment listed on each the Rwandan Inventory Trade (RSE), having floated 45% of its shares in 2011, and the Nairobi Inventory Trade (NSE), 5 years after the profitable launch of a consultant workplace in Kenya in 2013.

About QA Venue Options:
QA Venue Options (QAVS) was established by an skilled, dynamic group of individuals whose philosophy is predicated on growing a brand new mannequin of Venue Options throughout the African continent and past. The corporate includes a workforce of proudly African people who collectively possess a long time of expertise within the occasions, leisure and hospitality business, along with venue administration, design and operations.

This Press Launch has been issued by APO. The content material shouldn’t be monitored by the editorial workforce of African Enterprise and never of the content material has been checked or validated by our editorial groups, proof readers or truth checkers. The issuer is solely liable for the content material of this announcement.

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