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Wednesday, August 10, 2022

Should hotels offer Airbnb’s new split-stay booking options too?

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Cottages within the mountains and deserts, displaying how Airbnb split-stay reserving works — Photograph by ThriftyTraveler.com

Airbnb rolled out a brand new “split-stay” reserving function in Might in response to shoppers’ shifting demand for post-pandemic journey. Will Airbnb’s new reserving function grow to be a game-changer within the lodging trade?

How does Airbnb’s new split-stay function work?

Airbnb will permit vacationers planning a visit of 1 week or longer to divide their stays between two totally different houses (Pohle, 2022). This new function is especially helpful when a house has restricted availability for one long-term keep or when a traveler desires to strive totally different houses throughout one keep. Utilizing such a brand new function, vacationers will typically see about 40% extra listings in a search.

Why is there a necessity for such a brand new reserving possibility?

Airbnb took the lead in responding to the evolving journey behaviors. For instance, versatile work promotes the “bleisure” (enterprise + leisure) development within the workforce, the place vacationers mix work with trip for an extended keep. Then, the work-from-home or work-from-anywhere development permits individuals to journey for an extended interval.

Within the first quarter of 2022, nearly 50% of Airbnb bookings had been for a keep of 1 week or longer. Furthermore, 21% of Airbnb bookings had been for 28 days or extra, down from 24% in the identical interval a yr earlier however nonetheless above the pre-pandemic ranges. Not each Airbnb itemizing is offered for an prolonged interval. Airbnb’s new function will allow the corporate to offer extra choices for vacationers and finally seize extra enterprise.

Ought to inns comply with swimsuit?

Moreover Airbnb, some vacationers additionally flip to extended-stay inns for long-term lodging wants. Lodge chains like Marriott and Hyatt have already included chosen houses and villas of their home-sharing arm of the enterprise. There isn’t any cause why inns ought to keep away from attempting Airbnb’s new reserving possibility in their very own operations. It will likely be good for vacationers to set a premise for his or her split-stay keep in an space for various functions on a lodge web site, comparable to to limit the forms of rooms (e.g., suites) or discover the bottom fee obtainable with the optimum combos of lodge stays.

What do you consider the split-stay reserving choices for inns? Will vacationers need that?

Linchi Kwok
Affiliate Professor
CAL Poly Pomona

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Income ManagementSearch MarketingShort Time period Rental (STR)Trip Leases

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