Lower than 5 years in the past, beginning a weblog was an enormous advertising and marketing focus within the journey group.
Not solely did the web optimization bonuses have a whole lot of attraction, however journey running a blog was additionally an extremely standard format that promised a big target market should you discovered the correct area of interest.
Whereas nearly all of journey blogs are nonetheless going sturdy, electronic mail advertising and marketing has been having a second in the previous couple of years as effectively.
With its low price, excessive ROI, and easy methodology of maintaining prospects engaged, questions have not too long ago surfaced about whether or not sharing content material through electronic mail is healthier than posting it to a weblog.
First issues first: This isn’t a publish evaluating the 2 approaches to crown an general winner.
Weblog content material creation and electronic mail advertising and marketing are two fairly various kinds of content material, and each have their advantages.
Nonetheless, should you’re a brand new journey model questioning which format to concentrate on, or need to change your advertising and marketing technique by pouring extra sources into an strategy, it’s positively value inspecting every with a number of various factors in thoughts.
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