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The Hotels Network named Best Technology Innovator of the Year 2021 by HSMAI Europe

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The Inns Community (THN), a full-stack progress platform, was unveiled on the HSMAI Europe Awards 2021 because the Greatest Expertise Innovator of the 12 months for his or her first-of-its-kind resort benchmarking device, BenchDirect. The award was introduced on the Kimpton Fitzroy Lodge as a part of HSMAI’s Industrial Technique Week, with the goal of recognizing firms that showcase innovation and flexibility, particularly by way of offering efficient options for present trade challenges.

BenchDirect is the primary benchmarking product for the resort’s direct reserving channel, chosen by HSMAI for demonstrating its worth to 14,000+ motels worldwide by offering them with real-time actionable insights to step up their direct channel efficiency. This platform, free for hoteliers, permits customers to research their motels’ web site efficiency throughout 30+ direct channel metrics, evaluating outcomes to related motels close by, different motels inside their model and even THN’s international community of motels.

Following the success of BenchDirect, THN took the pure subsequent step to create BenchDirect Locations, which offers DMOs with key info of the resort trade of their locations to establish strengths and weaknesses, and develop efficient progress methods. Most not too long ago, the corporate launched BenchDirect Professional Editions, providing new options, analytics, and drill-down filters for hoteliers seeking to take their resort benchmarking to the following stage.

The panel of judges consisted of trade professionals Valerie De Corte – World Alliance & Partnership Director at EHL, Monna Nordhagen – Founder & Proprietor at MARS Model Company, Eric Brun – Chair of the HSMAI Europe Advertising & Branding Advisory Board, Philippe B. Roy – Director World Strategic Partnerships Europe and Head of the Hospitality Vertical at AMEX, and Terje Olsen – CEO at Broadstone Community.

“We’re excited to be acknowledged as a key participant in resort expertise innovation. BenchDirect has helped hundreds of hoteliers worldwide to grasp and overcome the present trade challenges, and we are going to proceed to increase our expertise by bettering the connection between motels and vacationers, and constructing a singular revenue-generating platform that you may’t discover anyplace else,” says Juanjo Rodriguez, Founding father of THN.

About HSMAI Europe

HSMAI is a worldwide group based within the US in 1927. HSMAI Area Europe is the European arm of the group. HSMAI Area Europe is dedicated to rising enterprise for the resort, occasion and journey trade and their companions, and is the trade’s main advocate for clever, sustainable income progress on an area, nationwide and European stage.

For extra details about HSMAI Area Europe, please visi t https://hsmai.eu/.

About The Inns Community

The Inns Community is an modern expertise firm working with over 14,000 motels across the globe. Boasting a global workforce of specialists with deep experience in hospitality, product design and client advertising and marketing, the corporate provides purchasers a full-stack progress platform to energy their direct channel. By leveraging a sequence of built-in instruments and analytics, resort manufacturers can entice, interact and convert friends all through the consumer journey.

Along with value comparability, opinions abstract and a full suite of personalization choices, and machine studying methods, the corporate’s newest improvements, BenchDirect and BenchDirect Locations are revolutionary benchmarking instruments. BenchDirect Locations is the primary designed particularly for tourism entrepreneurs and vacation spot managers. By leveraging real-time direct reserving knowledge and evaluating key metrics towards competing locations, actionable tourism insights will be utilized to form tourism advertising and marketing technique, offering an actual aggressive benefit and efficient progress methods for his or her locations.

THN’s mission is to enhance the web reserving expertise, develop direct bookings and supply real-time insights round journey demand and customer habits.

For extra details about BenchDirect Locations, go to https://data.thehotelsnetwork.com/en/benchdirect-dmos

For extra details about THN, go to https://thehotelsnetwork.com/en or contact [email protected]

Fiona Gillen
VP Advertising

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