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Monday, September 12, 2022

The Intelligent Digital Marketing Solution Driving More Direct Bookings for Independent Hoteliers

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SAN DIEGO — Cloudbeds, the hospitality business’s fastest-growing expertise supplier, unveiled at present the enlargement of its hospitality platform with its latest resolution, Cloudbeds Amplify. Set for launch in early Fall, the excellent done-for-you digital advertising and marketing service leverages superior applied sciences to optimize clients’ on-line presence, drive extra direct bookings and improve income. Cloudbeds Amplify companies embrace web site creation and search optimization, metasearch promoting, search engine advertising and marketing and administration of on-line enterprise listings — mixed into absolutely managed, cost-effective service packages designed to drive extra visitors, enhance on-line visibility and construct a greater visitor reserving expertise.

“Direct bookings are crucial to many hoteliers’ backside traces,” stated Adam Harris, CEO and Co-Founding father of Cloudbeds. “But, many operators don’t have the advertising and marketing finances, time or abilities to compete successfully towards the key gamers. Cloudbeds Amplify makes it straightforward for lodging companies to win new clients with out the trouble. They will leverage the expertise and experience utilized by large manufacturers with no need large budgets.”

Cloudbeds Amplify, a part of the corporate’s complete hospitality administration platform, addresses a few of the most urgent ache factors for the business, together with profitability and the excessive price of buyer acquisition.

Marina Moretti, proprietor of Ô de Casa Hostel & Bar in São Paulo, who joined the pilot program earlier this 12 months, said, “As an proprietor, digital advertising and marketing is just not my specialty. I’ve at all times seen it as difficult, however it’s shortly changing into a necessity to function a lodging enterprise in at present’s market. With Cloudbeds Amplify, the crew made the method straightforward by dealing with your complete setup and administration. So far, we have pushed 57 extra bookings by way of our web site that may in any other case have been booked through OTAs – with out requiring any extra time or effort from myself or workers.”

To help the enlargement of its hospitality platform and the launch of Cloudbeds Amplify, the corporate not too long ago made a number of strategic strikes, together with the acquisitions of AdsHotel and Odysys. AdsHotel, previously owned by D-Enterprise primarily based in Venice, Italy, is the main advert tech platform designed for hospitality, providing impartial resorts a platform to handle metasearch and programmatic promoting to spice up direct bookings. Odysys, primarily based in Bend, Ore., is a specialist advertising and marketing agency providing a versatile all-in-one advertising and marketing platform to impartial lodging companies.

Study extra about Cloudbeds Amplify at cloudbeds.com/join-cloudbeds-amplify. 

About Cloudbeds

Based in 2012, Cloudbeds is the hospitality business’s fastest-growing expertise supplier, serving international clients of twenty-two,000+ impartial properties throughout 157 international locations. Its award-winning Cloudbeds Hospitality Platform seamlessly combines operations, income, distribution, and progress advertising and marketing instruments with a market of third-party integrations to assist hoteliers and hosts develop income, streamline operations, and ship memorable visitor experiences. Cloudbeds was named No. 1 PMS, No. 1 Reserving Engine, and Hoteliers Alternative by Resort Tech Report in 2021, and has been acknowledged by Deloitte’s Know-how Quick 500 in 2021 and Inc. 500 in 2019. For extra data, go to www.cloudbeds.com.

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