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Wednesday, June 29, 2022

Virgin Music Label and Artist Services Launches in Africa

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A brand new devoted distribution service for impartial African artists and labels throughout the continent to succeed in audiences throughout the continent and past; Label companies division launches with greater than 15000 titles, 50 label companions and 100 + artists from greater than 25 African international locations.

Common Music Group (UMG), the world chief in music-based leisure, right this moment introduced the launch of Virgin Music Label & Artist Companies in Africa.

Virgin Music Label & Artist Companies Africa is the newest division of UMG’s world community to launch operations, devoted to delivering premium and versatile artist and label companies to the business’s most dynamic entrepreneurs and impartial expertise worldwide, impressed and influenced by the spirit and ethos of the enduring Virgin Information label.

The division will give attention to supporting the subsequent wave of impartial artists skills, labels, influencers, and entrepreneurs from the area with disruptive innovation and finest in school companies, to assist ship world success for its roster, and additional increase the attain of music tradition from throughout the continent to the huge African diaspora, in addition to to new followers and audiences all over the world.  

The division launches with in extra  of 15000 titles in its catalog, with greater than fifty label companions from 25 international locations, which incorporates the likes of; Kesi Publishing (Panaf), Blue Diamond (Benin), Hope Music Groupe (CMR), Hitlab (Panaf) Hiquest (SNG), Yaye Boye (Fr) and releases from greater than 100 of Africa’s main artists together with; together with Youssou Ndour (SNG), Touré Kunda (SNG), Lokua Kanza (DRC), Magic System (CIV), Werrason, Serge Beynaud (CIV), Innos B (DRC), Debordo (CIV), Sagbohan Danialou (Benin), Cabo Snoop (Angola) and Fanicko (Benin) amongst others. It’ll mix the help for impartial African artists and labels, with making historic and infrequently lengthy out of print African music catalogs accessible digitally for the primary time.

Virgin Music arrives in Africa underneath the management of Common Music Africa’s present Director of Worldwide Growth, Guylaine Clery and Head of A&R Félix Pea, who may even function co-directors of the brand new division, efficient instantly and can report back to Franck Kacou, Managing Director, Common Music Africa.

In making the announcement Franck Kacou, MD, Common Music Africa stated, “Our imaginative and prescient for Virgin Music in Africa relies on an remark that African cultural heritage has not but absolutely discovered its place within the digital world and on DSPs globally. Certainly, with a few of these companies hardly ever current in sure territories, this heritage is unequally represented. Our ambition is to make African music, a showcase of all that Africa and its diaspora can provide the world!

“We intend to present new life to forgotten songs, our investigation will go so far as digitizing them to make them accessible to as many individuals as attainable, in every single place on the planet. The creation of this label companies will make it attainable to protect, distribute, construction, and promote the African musical heritage of yesterday, right this moment and tomorrow, while additionally offering world distribution companies to Africa’s most fun artists, labels and entrepreneurs.”

Olivier Nusse, CEO & President of Common Music France stated, “Launching Virgin Music LAS on the continent is in keeping with our long-term imaginative and prescient, each by way of our relationship with labels and artists whose expertise shines exterior Africa, and by way of creating our actions on this booming area of the world. Our experience and devoted groups, mixed with the Virgin worldwide community, provide a singular platform and vary of alternatives, however above all, tailored help for the continent’s labels and thrilling skills.”

Distributed by APO Group on behalf of Common Music Group (UMG).

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About Virgin Music Label & Artist Companies:
Virgin Music Label & Artist Companies is a community of regional hubs strategically positioned on the planet’s main music markets that delivers premium artist and label companies to the business’s most dynamic entrepreneurs and impartial expertise.

Based on the spirit and ethos of the Virgin model, lengthy synonymous with disruptive innovation and musical creativity, Virgin Music Label & Artists Companies supplies artists and labels with world and regional options and assets from absolutely staffed operations throughout main music markets, together with the fast-growing Latin music territories, with extra to return.

Launched in 1972 within the U.Okay. by Sir Richard Branson, Virgin Information has helped redefine music tradition for nearly half a century. Impartial music distribution and disruption have been a key catalyst in Virgin’s world success all through its historical past: from its pioneering roots in prog, reggae, punk and new wave. Virgin Information additionally served as house to among the most influential and reverential artists of the previous century, together with : David Bowie; The Intercourse Pistols; Aaliyah; The Rolling Stones; George Michael; Janet Jackson; Lenny Kravitz; Tradition Membership; Huge Assault; and the Spice Ladies.

Since its launch in January 2021, Virgin Music Label & Artist Companies has opened divisions within the U.S., Japan, U.Okay., Germany and throughout Central Europe, France, Australia & New Zealand, Sweden, Norway, Netherlands, Belgium, Western Balkans, Brazil, Mexico, Spain and Portugal with additional markets to launch within the coming months.

About Common Music Group:
At Common Music Group, we exist to form tradition by way of the facility of artistry. UMG is the world chief in music-based leisure, with a broad array of companies engaged in recorded music, music publishing, merchandising and audiovisual content material. That includes probably the most complete catalogue of recordings and songs throughout each musical style, UMG identifies and develops artists and produces and distributes probably the most critically acclaimed and commercially profitable music on the planet. Dedicated to artistry, innovation and entrepreneurship, UMG fosters the event of companies, platforms, and enterprise fashions with the intention to broaden creative and business alternatives for our artists and create new experiences for followers. For extra info go to www.UniversalMusic.com  

This Press Launch has been issued by APO. The content material just isn’t monitored by the editorial staff of African Enterprise and never of the content material has been checked or validated by our editorial groups, proof readers or truth checkers. The issuer is solely liable for the content material of this announcement.

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