The figures verify the numerous development of the honest, matching the pre-pandemic occupancy figures of its report 12 months (2020) and aligning itself with the momentum that nationwide and worldwide tourism is gaining. A complete of 8,500 members, 131 international locations, 755 most important exhibitors and 66,900 m2 of exhibition area outline this version, which is able to imply revenues of greater than 400 million euros for Madrid.
MADRID – FITUR‘s dedication to sustaining its presence in the course of the two years of the pandemic as the one energetic assembly level in Europe, along with the beneficial evolution of nationwide and worldwide tourism business figures in latest months, has made it attainable to consolidate vital development of the Truthful, approaching the report version of FITUR held in 2020: 8,500 collaborating corporations, 131 international locations, 755 exhibitors and 66,900 internet sq.m. of exhibition space.
With these wonderful figures, FITUR is right here to consolidate the sturdy restoration in worldwide tourism exercise, setting the tempo because the main commerce honest on the worldwide tourism calendar. Due to this fact, from 18 to 22 January, the Worldwide Tourism Commerce Truthful, FITUR 2023, organised by IFEMA MADRID and which can have Guatemala as a Accomplice Nation, will have fun a powerful version aligned with the worldwide development of this exercise in Spain and the world, and with the help represented, as soon as once more, by the involvement of all private and non-private brokers within the tourism business worth chain. Will probably be an version with a stable enterprise orientation, by which sustainable growth, in its financial, social and environmental areas, would be the guiding thread of the main proposals of corporations and locations, in addition to the sections and actions of the honest, and which is able to concentrate on innovation and all these cutting-edge contents that may mark the event of the business.
Progress of FITUR
If something characterises this version of FITUR, it’s its vigorous development, which has been felt in all of the parameters of the Truthful, being particularly related within the exhibition space, which is the same as its finest version by way of dimension in 2022, with 8 full halls, in addition to the direct participation of stand holders (755), which grew by 32% in comparison with final version and as much as 50% by way of worldwide participation. When it comes to anticipated attendance, and in keeping with the very constructive response as regards participation, a major inflow is predicted – as soon as worldwide mobility has virtually recovered – with figures that may exceed 120,000 professionals, and between 80 and 90 thousand guests from most people who will attend over the weekend.
When it comes to worldwide participation, and by geographical space, there’s additionally vital development in comparison with the final version of the honest. This 12 months, Asia Pacific stands out, with a 163% enhance in collaborating corporations; the Center East, 60%; Africa, 88%; Europe, 42%; and the Americas, 30%. These will increase are additionally mirrored within the worldwide exhibition area, the place Africa, which will increase its dimension within the honest by 146%, Asia by 78%, the Center East by 437% and Europe by 32%, are among the many highlights.
Enterprise participation additionally skilled a major enhance, with 25% extra tourism corporations, and 27% extra expertise corporations, which elevated their exhibition space by as much as 50%.
These necessary advances may also be matched by FITUR’s capability to generate a major financial injection for Madrid, with an estimated earnings of greater than 400 million euros within the Area in industries resembling lodging, transport, commerce, leisure and the restaurant and catering business.
An business experiencing sturdy restoration
FITUR’s evolution may also set the development because the main tourism honest on the worldwide circuit, creating one of the best expectations for 2023. On this means, the honest serves as a devoted reflection of the info recorded by tourism at nationwide and world stage. In response to the World Tourism Organisation, UNWTO, worldwide tourism is on monitor to achieve 65% of pre-pandemic ranges by the tip of 2022, because the business continues to get better from the pandemic. Within the case of Spain, in response to knowledge from FRONTUR and EGATUR, within the first eleven months of the 12 months, greater than 67 million worldwide vacationers who’ve visited our nation, which represents 85% of the determine for a similar interval in 2019. As well as, in response to forecasts by the Ministry of Trade, Commerce and Tourism, greater than 71.5 million worldwide vacationers will go to Spain in 2022.
Updates and 10 specialised sections
FITUR continues to advance in its line of specialisation, serving to to advertise the completely different industrial sectors that have an effect on tourism and which have developed a complete tourism technique round their exercise. Among the many new options at FITUR this 12 months is the launch of the FITUR SPORTS part, which addresses one of many tourism merchandise of rising significance for each locations and corporations, as a result of it helps to deseasonalise tourism; it boosts territorial growth in non-tourist and non-urban environments, positions locations internationally, and has a customer profile with an above-average stage of spending. The brand new area, organised in collaboration with the Spanish sports activities business affiliation, Afydad, will present how sports activities tourism is a driver of sustainable development for the tourism business and would be the assembly level each for highlighting the potential of this lever for socio-economic growth, analysing its challenges, sharing information and producing enterprise alternatives.
As well as, the part devoted to “blue tourism”, FITUR CRUISES, is being strengthened, increasing its area of motion to cowl the B2B and B2C fields, inserting an exhibition space and auditorium in Corridor 10 of FITUR to carry the completely different actions, geared toward selling industrial motion, reinforcing the picture of sustainability, providing a gathering level for the cruise business and ports and vacationer locations and, particularly, serving to each journey brokers and passengers get to know these tourism affords higher, in addition to reinforcing the loyalty of cruise passengers.
The standard specialised sections, FITURTechy, organised in collaboration with the Instituto Tecnológico Hotelero (ITH), will probably be current at this nice occasion, which is able to provide its 4 boards on enterprise, vacation spot, sustainability and future traits, along with the “Resort of the longer term” showroom, the place one can experiment with the use and implementation of latest applied sciences;; FITUR Know-How & Export, organised by SEGITTUR in collaboration with ICEX Spain Export and Funding, with the main target this 12 months on knowledge administration, finest practices within the 5 areas of the sensible locations mannequin, digital transformation and sustainability; FITUR LGBT+ which is able to tackle completely different themes with the goal of revitalising tourism and enhancing the variety of various locations underneath the “Like to journey” declare; FITUR Lingua which in collaboration with the Spanish Federation of Associations of Spanish Colleges for Foreigners, FEDELE, will as soon as once more spotlight language tourism and its capability to turn out to be a vacationer attraction for dozens of potential markets; FITUR Expertise which is able to spotlight expertise and coaching as drivers of tourism growth all through a program organised in collaboration with Educación 3.0; FITUR Lady which is able to focus its debate on the function of ladies on the planet of labor within the tourism business and on the significance of feminine management within the reconstruction of a greater, sustainable and inclusive tourism, organised by WOMEN LEADING TOURISM – WLT; FITUR Display, devoted to connecting the tourism and audiovisual industries, in collaboration with the SPAIN FILM COMMISSION, and the B2B conferences specialising within the conferences, incentives, congresses and occasions tourism phase that FITUR Mice has ready within the days main as much as the opening of FITUR.
FITUR for sustainable growth
Along with this content material are the actions of FITUR’s sustainability observatory, FITUR Subsequent, focusing this 12 months on the problem of How can tourism contribute to the regeneration of the pure setting?, with a programme on regenerative tourism, and awards for finest practices developed on this regard, this 12 months highlighting the initiatives of Plogging Tour, the Iberostar Group and Inexperienced Pepper Journey.
In the meantime, and on this context of sustainability, IFEMA MADRID is actively concerned in measuring the carbon footprint of FITUR 23 for the primary time, in scopes 1 and a couple of, and formalising its dedication to decreasing it on the subsequent version.
Guatemala, Accomplice Nation FITUR 2023
Guatemala will show all its proposals on the honest with an revolutionary method underneath the brand new model “Guatemala. Wonderful and Unstoppable”. The stand of the Central American nation will probably be a mirrored image of Guatemalan tradition and custom due to the exhibition of typical textiles, the conch shell of time and vibrant colors. It can additionally represent a tribute to the heritage and biodiversity that characterise Guatemalan locations.
The brand new model that Guatemala is presenting at FITUR 2023 encompasses the tourism, economic system, funding and tradition industries for the primary time. As well as, in the course of the stand design and growth course of, the Guatemalan Tourism Institute (INGUAT) has all the time saved in thoughts that it have to be sustainable, just like the nation’s tourism, and consultant of Guatemalan traditions, so that everybody who visits it in the course of the honest will really feel at residence in Guatemala.
Guatemala will place its most important vacationer sights, locations and riches worldwide, along with completely different actions programmed in the course of the worldwide honest with the goal of publicising the wide selection of choices of the Central American nation, which has huge cultural and gastronomic wealth that goes again 1000’s of years. As well as, it is going to give Guatemalan corporations the chance to keep up a correspondence with the Spanish and European business, with the necessary alternative it represents to achieve out to vacationers.
Tourism in Guatemala is a key business, accounting for 3.8% of GDP (12 months 2021) and producing 199,050 direct jobs. After a couple of years by which the variety of international guests was forcibly diminished because of the pandemic, due to INGUAT’s efforts to advertise tourism in Guatemala, the numbers are rising very positively. Throughout the first half of 2022, Guatemala obtained 770,876 international guests, 199% extra (513,002 extra) than in 2021. Due to the sturdy promotion technique being managed, the forecast for 2023 is 2,168,000 vacationers.
Ukraine at FITUR
IFEMA MADRID, by way of FITUR, additionally wished to specific its solidarity with Ukraine by offering a particular courtesy stand within the Europe corridor, given the crucial scenario within the nation, which is able to facilitate the event of the Meet Ukraine programme and the place FITUR attendees will be capable to go away their messages of solidarity.
FITUR LIVEConnect and broadcast of the brand new “FITUR Conversations” area
FITUR will proceed its hybrid formulation that enhances the in-person participation of locations and corporations with the FITUR LIVEConnect digital platform, which affords added worth to skilled members and expands networking alternatives between exhibitors and guests. FITUR LIVEConnect will provide broadcasts of a few of the actions at this version, together with the brand new “FITUR Conversations” area, organised in collaboration with Miradas Viajeras Journal Channel 140 of MoviStar +. Negocios TV, will provide a programme of interviews with the highest executives of crucial corporations within the tourism business, with the problem of deciphering the keys to the tourism of the longer term.
Weekend at FITUR
Over the weekend, FITUR will open its doorways to most people, who can have the chance to journey the world by way of the honest’s 8 halls, receive data on a rare vary of locations and even determine on their subsequent vacation spot, whether or not nationwide or worldwide. All this with out leaving FITUR and having fun with the wealthy agenda of leisure actions ready by the exhibitors, from having fun with musical performances, gastronomic tastings, handcrafted product workshops, cultural and inventive actions, and so on. to participating within the many competitions and raffles organised for this nice event.
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can also be chargeable for the each day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each tutorial and industrial expertise inside the journey business. She has written/edited quite a few articles in numerous tourism magazines.
