Love Lamb Week returns to spotlight British lamb’s credentials

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Love Lamb Week is ready to make a return in September to advertise British lamb by teaming up with in style farming influencers on social media to share ‘Shepherds and their Pies’.

The UK sheep sector is getting ready to have fun one other Love Lamb Week originally of September following a 12 months of market turbulence.

Farmers are being inspired to spur on their area people to become involved in promotional actions for the annual marketing campaign.

The week, which start 1-7 September, goals to spotlight to shoppers some great benefits of the UK local weather, with its rainfall and plush grass, making it the perfect place to provide lamb.

Selling the meat in the course of the initiative shall be farmer influencers who will showcase the pure panorama and sustainability credentials of their very own farms in addition to cooking up their favorite shepherd’s pie recipe.

The ‘Shepherds and their Pies’ social marketing campaign will characteristic fashionable, artistic takes on the standard shepherd’s pie, specializing in the worth, versatility, and tastiness of lamb mince.

Main retailers shall be selling Love Lamb Week on their web sites and shoppers will discover on-pack stickers in retailer on mince, lamb chops, shoulder joints, and meatballs.

The industry-wide initiative is supported by {industry} teams together with AHDB, Hybu Cig Cymru (Meat Promotion Wales), NFU and Purple Tractor, amongst others.

Carrie McDermid, head of selling at AHDB, mentioned: “The ‘Shepherds and their Pies’ marketing campaign goals to encourage producers, farmers, and butchers alike to sing the praises of UK lamb.

“[They will] reassure shoppers, throughout a time when meals costs are rising, that lamb mince could be a tasty, good worth and easy-to-use ingredient of their household meals.”


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