TravelBoom, the main data-driven digital advertising company for accommodations, resorts, and trip rental firms, launched its annual Leisure Journey Developments Research after not too long ago surveying roughly 2,000 vacationers in 2023. The findings uncover the affect of an ever-changing economic system on journey selections, will increase in on-line bookings, an elevated frequency of holidays, and essentially the most sought-after facilities when reserving.
The research explores the step-by-step course of vacationers bear when navigating a choice of places, planning, and reserving a trip. It encompasses the affect of social media on bookings and the altering expectations concerning the non-negotiables for holidays. TravelBoom’s 2023 Leisure Journey Developments Research presents useful insights, resembling:
- Leisure vacationers are altering their habits in gentle of the general economic system. Outcomes present a staggering 3 out of 4 vacationers making adjustments to their trip planning as a result of inflation.
- Journey is returning to pre-COVID numbers. COVID-19 is basically behind at this time’s vacationers and has no influence or solely a minor affect on journey selections.
- Evaluations can simply disqualify a property, however evaluations alone can’t entice a customer to remain. This 12 months, evaluations got here in final when trying on the most influential reserving components, with location and worth coming in first.
- A stunning leap is forward for loyalty applications. In comparison with 45% in 2022, 68% of vacationers indicated loyalty applications influenced them in 2023.
- Motels may very well be contemplating whether or not to surrender on social media advertising. Social media is proven to have little or no means to encourage the preliminary journey choice. Nonetheless, we’ve uncovered a number of social media methods that may be profitable and drive income for hoteliers.
“The information is obvious; Covid is a priority of the previous for at this time’s leisure vacationers. Nonetheless, a brand new “c” phrase has taken its place, “price,” stated Pete DiMaio, COO of TravelBoom. “The information reveals important leisure journey planning adjustments as a result of rising prices and financial uncertainty. The optimistic information is that vacationers are nonetheless seeking to get away, although it’ll differ from previous years. This research has revealed insights into precisely what at this time’s impartial hotelier ought to do to capitalize and maximize occupancy in a really unsure time.”
Please click on right here to obtain a replica of TravelBoom’s 2023 Leisure Journey Developments Research.
About TravelBoom
TravelBoom focuses on growing and executing custom-made data-driven advertising options that drive direct bookings and progress for its purchasers. With over 25 years of expertise in digital advertising for journey and accommodations, TravelBoom leverages superior information science and analytics to uncover insights and develop methods that drastically improve consumer outcomes and cut back reliance on third-party channels. TravelBoom can also be the host of the world’s #1 ranked Lodge Advertising and marketing Podcast and its quarterly Traveler Sentiment Research each of which may be discovered at www.travelboommarketing.com.
