Knowland Pronounces Certification Program to Advance Gross sales Proficiency and Improve Resort ROI

Must read

Supply: Knowland

Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, introduced at this time the Knowland Certification Program. This system contains three certification credentials to assist resort gross sales professionals degree up their ability units, elevate their skilled profile, and show proficiency with administration. Knowland customers can enroll within the certification course at

As with {many professional} roles, the certification course of is a tried-and-true methodology of guaranteeing competency, and certainly, software program certification has been a regular within the expertise house for years. The proliferation of data-driven options within the hospitality business requires administration at each the enterprise and property ranges to hunt out professionals who can show their understanding of making use of information to their workflows.

  • Gives verifiable capabilities for gross sales professionals – As hoteliers flip to software program options to extend effectivity, certification programs are vital and important to making sure workers are snug and able to absolutely leveraging the funding. Gross sales professionals who come to the desk with verifiable expertise can advance their careers by documenting their expertise and effectively speaking that worth to present or potential employers.
  • Pilot program accomplished with revolutionary resort administration firm – Knowland partnered with a nationally acknowledged operator of motels and resorts with over 120 properties in america and Canada. It is among the few elite administration corporations authorised to function upper-upscale and luxurious motels below the model households of Marriott, Hilton, and Hyatt. As a part of its industrial technique and to make sure its gross sales workers took full benefit of the Knowland platform, it partnered with Knowland to pilot and implement the certification course of.
  • Certification ranges – Certification ranges have been designed to assist gross sales professionals show their data and ship even higher outcomes. This system gives three ranges of credentials, together with Licensed Knowland Gross sales Chief Skilled (CKSLP), Licensed Knowland Energy Person Skilled (CKPU), and Licensed Knowland Income Chief Skilled (CKRLP, coming in 2024.)

Jessica Carey, VP buyer operations, Knowland, stated: “In the present day’s data-driven options require hoteliers and software program corporations to work collectively to make sure software program investments are getting used to their fullest potential. Knowland is an important gross sales ability and essential experience for at this time’s gross sales groups; due to this fact, having a certification program advances our efforts to show that gross sales groups are snug and educated in all points of the platform and might show that data.”


Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, 1000’s of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To study extra about our options, go to or observe us on X (previously Twitter) @knowlandgroup.

Kim Dearborn
+1 909 455 4316

View supply


- Advertisement -spot_img

More articles


Please enter your comment!
Please enter your name here

- Advertisement -spot_img

Latest article