New livestock market costs platform formally reside after launch occasion

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A brand new platform has launched offering farmers with reside cattle, sheep and pig costs from throughout the livestock markets of England and Wales.

The Livestock Auctioneers’ Affiliation (LAA) launched the Market Costs platform at an indication occasion, which offered an overview of how the brand new service will work.

The digital occasion, which went forward on Tuesday morning (9 January), guided customers via the platform’s new options and advantages of it, in addition to subscription plans.

It additionally offered technical steering and assist protecting a few of the queries raised by early subscribers.

The Market Costs platform has been constructed on a system that delivers the equal of the present service offered by AHDB, with LAA saying it has improved information high quality and reporting effectivity.

The platform additionally offers enhanced and extra companies below a brand new tiered vary of subscription plans, tailor-made to satisfy particular business wants.

LAA growth officer Zanna Dennis mentioned: “Our demonstration video runs via the important thing options of every of the subscription plans, serving to to make clear precisely what is obtainable to customers.”

This consists of continued free entry to each day costs for mart prospects, up to date each day at 12 midday, she defined.

“Customers merely want to pick the market they use and embody their distinctive purchaser/vendor code on the Each day Costs sign-up type, and free entry will probably be enabled.”

The occasion additionally confirmed that each subscription plan, together with the free ‘Weekly’ plan, will proceed to allow customers to view costs for all particular person markets, equal to the earlier system, in addition to by nation or area.

As an extra enhancement, all subscription plans embody the four-way comparability device, with customers of the premium ‘Actual-Time Costs’ plan benefiting from the best degree of insights.

To provide customers the chance to judge the improved information units and monitoring instruments out there via the brand new premium Actual-Time Costs plan, the LAA is providing a free, three-month trial for subscribers up till 31 March 2024.

Ms Dennis pressured that the platform would proceed to develop, with new companies and options launched based mostly on consumer suggestions.

She mentioned: “We’ve got already obtained a optimistic response, with options from customers on new options they want to see sooner or later, and we are going to proceed to work with our builders because the platform builds.”

Consumers and distributors utilizing LAA member livestock markets will proceed to learn from free entry to the important each day worth updates, she confirmed.

LAA government secretary, Chris Dodds mentioned the brand new platform was a part of the affiliation’s strategic transfer to assist the broader agricultural business.

He mentioned: “Whereas this revolves across the correct and clear assortment and switch of market gross sales worth information, we now have a a lot wider remit.

“Our function very a lot encompasses schooling and coaching, together with welcoming each the subsequent era of auctioneers but additionally of UK livestock producers and all concerned within the sector.”


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