IHG Inns & Resorts companions with MDLBEAST to deliver futuristic & AI-inspired experiences to music followers within the Center East

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  • IHG Inns & Resorts is the unique lodge associate of MDLBEAST’s main music and cultural festivals in The Kingdom of Saudi Arabia; XP Music Futures, Soundstorm and Balad Beast
  • The collaboration brings uniquely designed and unforgettable experiences to IHG One Rewards members and festivalgoers, together with an upside-down lodge room and an AI-powered secret room.

Dubai, UAE – For the primary time IHG Inns & Resorts is collaborating with MDLBEAST– a number one leisure firm rooted in music tradition in Saudi Arabia to function a key associate throughout numerous festivals within the kingdom.

Competition Activations

Because the official lodge associate, IHG Inns & Resorts is bringing its distinctive strategy to hospitality to Riyadh and Jeddah, providing festivalgoers, music followers and IHG One Rewards members the chance to expertise immersive activations on the pageant grounds:

  • An upside-down lodge room container for a fascinating and extremely Instagrammable photograph alternative
  • A futuristic, AI-inspired secret room, creating one other partaking and sharable expertise for MDLBEAST’S Gen Z and Millennial audiences to get pleasure from

The MDLBEAST partnership kicked off at XP Music Futures early December, adopted by the most important music and cultural pageant within the Center East; Soundstorm from 14-16 December 2023 in Riyadh. Soundstorm drew a number of thousand of music followers, due to performances by a few of the largest names within the business, together with Metallica, Timbaland, 50Cent, David Guetta and Calvin Harris. In 2024 the partnership will proceed, heading to the Pink Sea at Jeddah’s Balad Beast pageant.

VIP Entry Packages

A primary for the area, IHG One Rewards members based mostly within the Kingdom of Saudi Arabia and the United Arab Emirates have been invited to bid on IHG’s Entry platform for VIB (Very Essential Beast)/pageant tickets. If that wasn’t sufficient to ensure a magical pageant expertise, choose IHG One Rewards members had been invited to the IHG Inns & Resorts VIB hospitality field, a personal and personalised expertise curated by IHG.

MDLBEAST is without doubt one of the largest leisure firms within the Center East, and it was an unimaginable expertise to associate with them in Riyadh, and interact with not solely our IHG One Rewards members but additionally the following era of travellers. We’re thrilled to construct on this relationship and sit up for showcasing our manufacturers at Balad Beast in Jeddah. 

By connecting cultures via a shared love of journey, tourism, and expertise, we hope to wow our audiences with unmatched experiences that each assist the Saudi 2030 imaginative and prescient and designate IHG as ‘the perfect place to be’. Haitham Mattar, Managing Director India, Center East & Africa

MDLBEAST is a number one leisure firm based mostly in Saudi Arabia that’s contributing to the event of the music business via cultivation of the music tourism and making it avital element of the Kingdom’s economic system. IHG will likely be a key associate throughout MDLBEAST’s hottest fan experiences, together with Soundstorm and Balad Beast.

To be taught extra about IHG Inns & Resorts, go to www.ihg.com.

About IHG®

IHG Inns & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a worldwide hospitality firm, with a goal to supply True Hospitality for Good.

With a household of 17 lodge manufacturers and IHG Rewards, one of many world’s largest lodge loyalty programmes, IHG has over 6,000 open accommodations in additional than 100 international locations, and an extra 1,800 within the improvement pipeline.

InterContinental Inns Group PLC is the Group’s holding firm and is integrated and registered in England and Wales. Roughly 350,000 individuals work throughout IHG’s accommodations and company places of work globally.

Go to us on-line for extra about our accommodations and reservations and IHG Rewards. For our newest information, go to our Newsroom and observe us on LinkedIn, Fb and Twitter.

Anne-Lise Berthon
+65 6395 6147


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