Paris – Handwritten Assortment, a midscale assortment model of Accor, celebrates its first anniversary in January 2024, with a burgeoning roster of charming and numerous lodges all over the world. The model first launched in January 2023, with the aim of bringing collectively small to mid-size lodges that authentically replicate the character and heat of the individuals who love and take care of them. Since then, Handwritten Assortment has opened 12 curated lodges within the area of simply 12 months. With round 25 lodges within the pipeline to open in 2024 and past and over 150 initiatives and leads beneath lively investigation, Handwritten Assortment is changing into one of many fastest-growing midscale assortment manufacturers on this planet.
Very like a handwritten notice, the signature model of every host at a Handwritten Assortment lodge is what company bear in mind and what actually units the model aside. This resonates strongly with vacationers who’re desperate to expertise their locations extra absolutely. Handwritten Assortment faucets right into a rising want for distinctive lodges with allure and character, whereas delivering the peace of mind of Accor’s excessive requirements of hospitality and globally famend membership advantages. James Wheatcroft, World SVP Midscale Manufacturers, Accor
The hoteliers, or hosts, of the Handwritten Assortment are passionate individuals who welcome company into their world. The private touches that every host shares with company replicate their tastes, pursuits, and little quirks of their personalities. Company uncover these touchpoints at varied moments all through their keep. A culinary specialty, a novel cocktail, a design motif, or the welcome of a pleasant pet – these are just some of the methods Handwritten Assortment lodges categorical the private traits and passions of their hosts.
We designed Handwritten Assortment to assist the rising variety of impartial lodges within the midscale section who’re eager to leverage the highly effective advantages of a number one international lodge group, whereas retaining the distinctive character they’ve curated.
We’re more than happy with the extraordinarily optimistic response to Handwritten Assortment from house owners and companions in our first 12 months, and we stay up for exploring many extra new alternatives for Handwritten Assortment throughout international markets, with excessive expectations for a recent spherical of lodge signings in 2024. Camil Yazbeck, World Chief Improvement Officer, Premium, Midscale & Financial system, Accor
Assortment model lodges are proliferating all over the world at a price of 25% a 12 months, with one of many highest progress charges within the trade at present. The info helps the bold progress plan of Handwritten Assortment.
Handwritten Assortment – The present portfolio
Near Sheshan Nationwide Park, Resort Shanghai Sheshan Oriental – Handwritten Assortment (China) displays its host’s ardour for seas and oceans across the globe. Constructed within the Mediterranean model and boasting a big tropical panorama, the lodge is surrounded by a 4,400 sqm out of doors seashore and swimming pool, together with a child’s pool to fulfill all age must get immersed within the seaside vibe. Within the Social Hub, company will quickly discover books in regards to the seas and oceans. This assortment might be curated for all ages, from artwork to youngsters’s books, and novels to comics. Lastly, the host’s ardour may even be current on the bar with a Signature cocktail – The Seawater Martini, a salty different to the standard soiled martini.
At The Resort Faber Park Singapore – Handwritten Assortment(Singapore), company expertise the magnificence and historical past of a bygone period. By way of its structure and design, the lodge tells the story of Mount Faber Park, one of many oldest parks in Singapore. In 1845, the park’s namesake, Captain Charles Edward Faber of the Madras Engineers, constructed a winding street to the summit to put in a sign station. The lodge’s design and structure are impressed by Captain Faber’s intrepid path by the rolling foothills. Surrounded by lush inexperienced parkland and that includes spectacular vistas of the town and harbor, company will really feel comfortable among the many sense of historical past and devotion to nature at this particular place.
Designed as an elegant and arty vacation residence, Saint Gervais Resort & Spa – Handwritten Assortment(France)looks like a getaway to Turkey, due to the host’s ardour for Ottoman tradition. Company arrive to the sound of oriental music and a welcome ritual with Turkish eau de cologne. Spa remedies are infused with rosewater and orange blossom extracts, whereas a library nook within the foyer presents books for a deep dive in Turkish historical past. Recent each day breakfasts are ready with a few of the proprietor’s favourite elements, similar to börek, feta, olives, parsley and tomatoes. Turkish espresso and tea can be found all through the day, with Turkish impressed cocktails within the night, made with raki liquor and pomegranate syrup.
Residing inside a historic Italian Renaissance styled constructing, Resort Morris Sydney – Handwritten Assortment(Australia) is a uncommon instance of the famend Inter-Struggle Palazzo model by architect, Virgil Dante Cizzio. The lodge has discovered new life as a boutique lodge with an evocative bar – poised like nightfall, between previous and new, mild and darkish, Italian design and Australian affect. Every venue represents a definite however interlinked story and to maneuver between the bar and lodge is to expertise a transition in temper and design. Touchpoints of the host’s penchant for Italian tradition embody a refreshing Italian drink on arrival; a ‘Bar Morris invoice ritual’ of cube for an opportunity at a complimentary Amaro nightcap; and a deck of ‘scopa’ taking part in playing cards positioned in-room.
The hosts of Andaman Seaside Resort Phuket – Handwritten Assortment(Thailand) attempt to create moments of connection for company by a ardour for world journey. Company are supplied welcome drinks and sweets impressed by both Phuket or the completely different locations that lodge crew members have explored. Company are additionally invited to get pleasure from a studying nook within the foyer at their leisure, the place they may discover a sequence of journey books with bookmarks recounting the host’s personal journey experiences. Every guestroom is uniquely designed, though all of them characteristic a thoughtfully positioned native guidebook, curated by the host, with suggestions for particular encounters with native artisans all through Phuket.
Splendid Resort Lac d’Annecy – Handwritten Assortment(France) celebrates its host’s ardour for Artwork Deco design. The lodge is the work of famend designer Thierry D’Istria, who launched a sequence of Artwork Deco motifs to the lodge’s structure and interiors, then layered in parts of Nineteen Fifties modernity. A rigorously curated collection of Artwork Deco items, paintings, sculptures and classic items add a contact of caprice to the visitor expertise, whereas the lodge’s restaurant is completed up in true Artwork Deco model. On the bar, company are invited to select from an inventory of each inventive and traditional cocktails, together with the host’s favourite, the Cosmopolitan.
On the coastal Relais San Martino Salento – Handwritten Assortment(Italy), the proprietor’s fascination with the ocean is a recurring motif all through the lodge. From the glittering glass spheres within the lodge’s décor, to marine-based wellness remedies, seawater guestroom facilities, sea impressed cocktails and a restaurant menu designed round seawater – company will really feel immersed within the beachy, oceanic vibe. As soon as they’re absolutely impressed to go for a dip, company are invited to go wild swimming on the close by seashore, or benefit from the enchanting wellness space, that includes an out of doors pool, whirlpool, health boutique, and a meditation citrus grove.
At Oru Hub Resort Tallinn – Handwritten Assortment Tallinn(Estonia) the hotelier shares a ardour for touring from the second company arrive, with the texture of moving into a photograph collage. Estonian design company Velvet and the inside structure studio Aeris created an award-winning design for the lodge, with a stability of enjoyable and social areas, together with a workshop and a yoga room. Photos from the host’s favourite journey moments characteristic all through the lodge. These photographs are additionally used to create postcards which company can mail to pals from the lodge mailbox, and are sure as a photobook that features anecdotes from the host’s travels.
The Crown Kraków – Handwritten Assortment(Poland) is a historic website that has been revived by hoteliers with a ardour for Polish artwork and a imaginative and prescient to marry the inventive and utilitarian ambitions of the Artwork Deco motion with the comforts of recent hospitality. The lodge is embellished with the works of the hosts’ favourite up to date artists: painter Jacek Hazuka and sculptor Adam Myjak. Postcards and a monograph of their works can be found to company. Social occasions are sometimes held with Polish artists within the bar – finest loved whereas sipping the lodge’s signature Belvedere vodka cocktail, a vibrant concoction impressed by the colourful work of artist Leon Tarasiewicz.
Wonil Resort Perth – Handwritten Colle ction (Australia) is a fantastically designed and picturesque lodge that radiates a complicated attract by its rigorously curated interiors. The host, a director of the Forrest Analysis Basis, shares his ardour for information and better studying all through the lodge. The welcome letter to company units the tone, detailing enjoyable information about analysis initiatives occurring within the space. With a concentrate on conservation and environmentally sustainable design, the lodge is known as after the wonil – the Noongar title for ‘peppermint tree’, which grows on the riverbank the place the lodge resides. Peppermint-infused cookies in every guestroom create a pleasant affiliation and sensory expertise of the area.
Followers of the Seventies-Eighties Manchester music scene will discover their vibe at Les Capitouls Toulouse Centre – Handwritten Assortment (France). The pink brick townhouse options an inviting English-inspired decor and a gradual stream of British New Wave. Company are invited to get pleasure from English beers or cocktails beneath the glass roof of the Wilson bar, surrounded by posters, audio cassettes and memorabilia depicting the legendary period of Hacienda and Manufacturing unit Data. Guestrooms characteristic file gamers and vinyl information for an genuine listening expertise of the music that formed a era. Breakfast can also be successful at this cozy spot, with selfmade dishes and a particular « after live performance » energizing shot.
Quantity 11, St. Julian’s Malta – Handwritten Assortment(Malta) is a civilized, adults-only lodge the place company embark on a sensory journey, impressed by the host’s ardour for the Mediterranean islands. Company are greeted with a refreshing and herbaceous alcohol-free cocktail upon arrival, ideally loved on the lodge’s rooftop lounge and pool whereas gazing throughout the ocean. Breakfast features a collection of Mediterranean specialties, whereas native favourite, Hammett’s Mestizo, serves up scrumptious shareable plates all through the day and night. The lodge is completely positioned in a trendy district, surrounded by vibrant golf equipment, fabulous procuring, and a cosmopolitan expertise of this distinctive Mediterranean area.
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 international locations in 5,500 properties, 10,000 meals & beverage venues, wellness amenities or versatile workspaces. The Group has one of many trade’s most numerous hospitality ecosystems, encompassing greater than 40 lodge manufacturers from luxurious to economic system, in addition to Life-style with Ennismore. Accor is dedicated to taking optimistic motion when it comes to enterprise ethics & integrity, accountable tourism, sustainable growth, group outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Change (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the USA. For extra data go to group.accor.com or observe us on Twitter, Fb, LinkedIn, Instagram and TikTok.
