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Massachusetts Resort Undergoes Identify Change, Rebranding

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The newly named Wellsworth Resort blends historic atmosphere with wealthy facilities for the leisure and enterprise traveler.

The Southbridge, Massachusetts-based Southbridge Resort & Convention Heart has accomplished a reputation change and rebranding to the traditionally wealthy Wellsworth Resort. The change of title, model reconfiguration and new web site pays homage to the historic and entrepreneurial spirit of George Washington Wells, who was the proprietor of what grew to become one of many largest and most revered optical corporations on the earth – the American Optical Firm, domestically generally known as “AO.”

Wells believed that everybody who wanted them – not simply the elite – ought to have entry to eyeglasses. Thus, he modified historical past by bringing eyeglass manufacturing to the U.S. within the late 1800’s, by changing a textile mill in Southbridge, Massachusetts, into an optical manufacturing facility, which homes the Wellsworth Resort right now. The corporate used the Wellsworth trademark beginning in 1911 till 1927. The evolution of the Wellsworth model started as a kind of lens, the Wellsworth Crookes, then prolonged onto a body, the Wellsworth Windsors aka “probably the most stunning spectacle in America,” after which to AO’s ahead-of-its-time life-style journal, The Wellsworth.

In reality, the historic landmark holds such reverence that the American Optical Historic District will probably be formally designated to the Nationwide Register of Historic Locations throughout a plaque ceremony on the resort on January 25, a significant step towards preserving the world.

Embracing one of the best parts of the previous Southbridge Resort & Convention Heart, the Wellsworth Resort attracts on the unique model ethos that balances magnificence, type, and performance with wealthy historic significance. The property options 203 visitor rooms and suites, a health heart with a racquetball court docket and basketball court docket, indoor pool, outside courtyard, restaurant, lounge and extra.

Accredited by the Worldwide Affiliation of Convention Facilities (IACC), the resort’s occasion and assembly area is a hub for innovation and gathering of minds. 

The property’s assembly and occasion areas embrace a ballroom, a 250-seat auditorium and a number of breakout rooms. The area can accommodate virtually any setting, from a 500-person firm retreat to a VIP board assembly. Ergonomic chairs, high-speed Wi-Fi, and audiovisual gear and technicians will assist help any firm gathering.

Resort web site

Wellsworth Hotel

Wellsworth Resort
14 Mechanic St
Southbridge, MA 01550
United States

+1 508-765-8000


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