ITB Berlin, which is going down from 5 to 7 March 2024 on the Berliner Exhibition Grounds, experiences wonderful bookings for a complete of 150,000 sq. metres, equal to over 90 per cent of the show space. At 87 per cent, worldwide participation within the World’s Main Journey Commerce Present is at a report excessive. The ITB Patrons Circle with 1,300 senior consumers serves as an business barometer and underlines the worldwide significance of ITB Berlin. Robust development within the Mobility, Journey Know-how and Cruise segments and the presence of the Host Nation Oman and different Arab states replicate the range of the over 5,500 exhibitors from 170 international locations and territories. The ITB Berlin Conference, the business’s main thinktank, examines international developments and highlights greatest practices with business specialists together with from reserving.com, TUI, Phocuswright and Google so as to form tomorrow’s tourism.
ITB Berlin is the assembly place for the tourism business’s whole worth chain, as soon as once more underlining its international significance as a number one worldwide commerce present. The excellent high quality of our senior consumers and wonderful bookings replicate upbeat journey demand. As soon as once more, ITB Berlin is cementing its place as a worldwide professional discussion board and hub for improvements and developments. Regardless of rising journey demand, our business additionally faces many challenges similar to local weather change, an power disaster, the march of AI and expertise shortages. They will solely be overcome collectively. That’s the reason it’s so vital for us to collect all of the actors in Berlin so we will profit from mutual inspiration, study from one another and work on options collectively.Dr. Mario Tobias, CEO of Messe Berlin
Taking as its slogan ’Magnificence Has An Tackle’, this 12 months’s Official Host Nation the Sultanate of Oman is strongly represented in Halls 2.2 and 4.1 and is participating in a variety of actions and occasions, together with on the ITB Berlin Conference, as sponsor of the ITB Blogger Base, and as associate of the ITB MICE Evening. The Sultanate is presenting 5,000 years of historical past and its wealthy cultural heritage on the World’s Main Journey Commerce Present.
Among the many highlights that includes Oman is the opening occasion on the eve of the present. A tour of the wonder and lots of aspects of the nation within the southeast of the Arabian Peninsula awaits some 3,000 friends invited to the occasion, who embody quite a few distinguished political and tourism business figures. Political representatives Kai Wegner, Governing Mayor of Berlin, and Dieter Janecek, the Federal Authorities’s Coordinator for Maritime Economic system and Tourism, will welcome the host nation and people current. The journey business will probably be represented by Julia Simpson, president and CEO of the World Journey and Tourism Council (WTTC), and Zurab Pololikashvili, Secretary-Basic of the World Tourism Organisation (UN Tourism). Dr. Mario Tobias, CEO of Messe Berlin, will characterize ITB Berlin. On 6 March at Philharmonie Berlin, the Royal Oman Symphony Orchestra carried out by Hamdan Al Shuaili will carry out a live performance spanning classical music and works from Oman. Further data on Oman could be present in a portrait of the host nation entitled ‘A Sultanate filled with surprises’, obtainable for downloading as a PDF file.
The slogan of the ITB Berlin Conference, the business’s main thinktank, is ’Pioneer the Transition in Journey & Tourism. Collectively’. Happening with 17 theme tracks and on 4 dwell levels, 200 periods that includes specialists will talk about matters together with journey expertise, advertising and marketing & gross sales, future journey, MICE, sustainability, vacation spot administration, hospitality, social accountability, enterprise journey, future work, AI, net 3.0 and chatbots. Some 400 audio system representing massive names similar to Reserving.com, Phocuswright, TUI, the World Tourism Cities Federation (WTCF), Google, Journey.com and Microsoft will present fascinating insights on the way forward for tourism.
Presentation of the most recent findings of the International Journey Purchaser Index
In cooperation with the main administration consultancy Dr. Fried & Associate from Munich, the ITB Patrons Circle, a long-standing establishment at ITB Berlin with its senior consumers, took half in a survey for the International Journey Purchaser Index (GTBI). A complete of 1,000 handpicked consumers, chosen for his or her buying quantity, provided fascinating insights within the newest survey.
The vast majority of the primary spherical of GTBI interviews happened between December 2023 and February of this 12 months. The participation of a number of hundred members of the Patrons Circle provided an attention-grabbing take a look at the composition of the circle and the general financial temper. Europe remained the main supply market, with Germany accounting for over 25 per cent. Asia and North America made up round 7 and 5 per cent respectively. The shopping for classes mirrored a variety of pursuits. Motels dominated at round 81 per cent, whereas actions & occasions and DMC companies every accounted for round 50 per cent. Transfers, flights, cruises and rental automobile companies made up the remaining share of consumers’ pursuits.
Concerning the financial state of affairs, the temper amongst ITB Patrons Circle members was upbeat. Over the previous six months the bulk reported larger order volumes year-on-year. The forecasts for the subsequent six months had been optimistic too, with round three-quarters anticipating their order quantity to extend.
ITB Innovation Radar – concentrate on business visionaries
Following the platform’s launch in 2023, the second ITB Innovation Radar has expanded and options 16 improvements. The improvements being introduced embody B2B companies for the hospitality sector and journey professionals, new companies and sustainable ideas, and provide a preview of tomorrow’s upcoming developments.
GauVendi is presenting Inventi-Movement, an AI perform for enhancing resort reserving allocations. WorldLine is engaged on AI-driven automated funds, and Lato is presenting a brand new AI-based Journey Reader for a fast digital record of journeys. GoodID Scanner presents a cellular ID scanning and distant verification and check-in resolution for lodges and lodging suppliers. This innovation hastens check-ins by 70 per cent.
Mastercard is presenting its Tico Treasures platform which connects vacationers and artisans. Tomorrow’s Air of the Journey Journey Commerce Affiliation gives travellers and tour operators with data on the significance of supporting carbon-neutral and sustainable aviation fuels. Yoummday hosts a expertise platform for managing distant staff. Lodge Social by 80 DAYS is a coaching initiative for the resort business, and HiJiffy’s Visitor Communications Hub now options improved capabilities together with temper evaluation, self-learning AI and the primary language assistant developed particularly for the hospitality business.
Tour operators and companies are specializing in revolutionary applied sciences. They embody Chain4Travel’s Camino Messenger, a blockchain platform, and FastSearch by ISO Journey Options, which makes looking for and calculating journey presents extra environment friendly and user-friendly. FacilitaTrip is advertising and marketing a user-friendly software for organising advanced journeys, whereas WeTravel has launched a multi-currency checkout perform. Kiosk by Sharebox and Sport Rentacar are advertising and marketing revolutionary automobile rental options that includes automated key protected programs. Mara Options is presenting MARA, a evaluation administration software suggesting AI-based replies to customer rankings.
Massive international enhance in outbound journey in 2023
IPK Worldwide’s newest World Journey Monitor® findings present that, with double-digit development, outbound journey in 2023 nearly returned to pre-pandemic ranges. Journey from Asia registered a surge of 140 per cent, whereas journeys from Europe and the Americas additionally elevated. The return of outbound travellers in Asia is a optimistic improvement, and regardless of rising journey prices curiosity in outbound journey stays excessive.
Clear favourites and developments had been the hallmark of journey in 2023: Spain was the most-visited vacation spot once more, whereas Dubai was the highest-rated. Among the many 5 highest-rated locations behind Dubai had been the Maldives, final 12 months’s winner, South Africa and Abu Dhabi. Solar & seashore locations had been extraordinarily well-liked, reflecting persevering with want for any such trip, whereas air journey continues to be the most well-liked type of transport. 2023 was characterised by a big rise in journey spending. The figures level to a eager want to journey and the business’s restoration. IPK Worldwide presents an optimistic outlook and forecasts a full restoration by late 2024, indicating an upward pattern and rising confidence amongst travellers.
Networking and occasions in perfection
In 2024, ITB Berlin is once more setting the tempo for networking and occasion choices so as to encourage face-to-face conferences between everybody on the present. “The big selection of occasions going down on exhibitor stands, in assembly rooms, at night occasions and the ITB Berlin Conference make ITB Berlin an genuine assembly place for enterprise. That is the place synergies are centered purely on the core actions of enterprise, networking and content material“, mentioned Deborah Rothe, director of ITB Berlin.
This 12 months, the ever-popular ITB Velocity Networking occasion is going down on Thursday, 7 March from 9 to 10 a.m. It offers consumers and exhibitors a possibility to satisfy for a pre-arranged eight-minute time slot so as to construct leads and strengthen enterprise. This non-compulsory service is freed from cost – solely exhibitors with a confirmed time slot utilizing the Matchmaking Software could participate within the ITB Velocity Networking occasion. Afterwards, Along with the members and mates of the ITB Patrons Circle, ITB Berlin is inviting all exhibitors to a one-hour open networking occasion within the CityCube Berlin. “There isn’t a Zoom convention on the earth that may substitute face-to-face dialogue. ITB Berlin is the business’s most vital platform for assembly in individual”, Rothe added. Together with the favored ITB Velocity Networking occasion, the ITB Chinese language Evening and ITB MICE Evening are additionally going down once more.
For these unable to attend in individual, a full digital ticket presents entry to the digital supporting platform ITBxplore and a possibility to participate in ITB Berlin from the remotest components of the world. ITBxplore options new capabilities to make sure everybody enjoys a profitable go to to the present. The platform focuses on making preparations, together with with the occasion programme, an interactive map of the grounds and by bookmarking favourites and networking. Customers could make their profiles seen, seek for exhibitors and likewise contact them and different attendees with the net chat perform. Improved scheduling capabilities and the flexibility to verify availability, in addition to improved visibility with tagging for Patrons Circle members make ITBxplore much more user-friendly.
The ITB app enhances ITBxplore and gives optimum orientation with an exhibitor search perform, interactive corridor maps and all of the ITB Berlin programme gadgets at a look. Ticket holders can register utilizing the identical e-mail as for his or her ticket buy, can simply save the ticket with the app and use ITBxplore profile synchronisation for trouble-free networking. The digital companion for smartphones includes a QR code reader for swapping contact particulars on the present and a QR code generator for networking.
The closed Assembly Cubes within the CityCube Berlin, which exhibitors can ebook on an hourly foundation for confidential conferences, are a brand new characteristic, whereas the Hybrid Stage in Corridor 5.3 is once more an ideal choice for livestreaming exhibitor occasions through ITBxplore. Exhibitors and commerce guests can ebook the Enterprise Satellites on an hourly foundation at varied areas on the exhibition grounds, for instance in hub27, sponsored by A-ROSA, or in Halls 3.1, 8.2 and 18. They supply extra areas to satisfy and work, and this 12 months catering choices can be found too.
ITB Berlin as soon as once more the business’s international assembly place
In 2024 5 extra halls (Halls 8.2, 10.1, 10.2, 11.2 and 18) are re-opening, which makes a full round tour potential once more. One standout characteristic is the concentrate on German-speaking international locations in hub27, the multi-purpose corridor of Messe Berlin, the place Germany, Austria and Switzerland are showing along with Slovenia and Liechtenstein. In Corridor 1.1 ITB Berlin has registered excessive demand, with over 170 exhibitors from Greece, together with quite a few particular person exhibitors participating. Italy, Malta, Croatia, Kosovo and Bosnia are represented in Corridor 1.2, whereas Turkey has considerably elevated its numbers in Corridor 3.2. The Arab world boasts a distinguished consultant with Oman, the host nation. Different Arab international locations together with Saudi Arabia, Jordan, Qatar and the United Arab Emirates are additionally making a powerful exhibiting this 12 months at ITB Berlin. Asia and Oceania are represented in three halls, whereby Corridor 5.2a that includes India, New Zealand and Australia is totally booked. In Corridor 26, dedicated to Asia, China is making a powerful comeback after the pandemic. Halls 20 and 21 are house to African international locations together with the island nations of Mauritius and the Seychelles in addition to the French abroad division of Réunion. South Africa, which is strongly represented, is featured right here too, together with Namibia and Zambia, which for the primary time is occupying a bigger stand. Nations together with the USA, Canada, Mexico and Dominica from the Americas and the Caribbean are additionally taking part in massive numbers in Halls 3.1, 22a, 22b, 23a and 23b.
Exhibitors representing the booming Mobility and Cruise segments are strongly represented at this 12 months’s ITB Berlin. Exhibitors embody SIXT, Norwegian Cruise Line, Royal Caribbean, AIDA with AIDA Cruises, Costa Cruises, Cunard, Holland America and Seabourn. That is the primary time the Walt Disney Firm is participating. Its focus is on the cruise market with Disney Cruise Strains. Underneath the heading ’Take Journey Know-how to the subsequent Degree. Collectively’, forward-looking merchandise and concepts within the Journey Know-how section are being exhibited in Halls 5.1, 6.1, 7.1c, 8.1 and 10.1. Along with business heavyweights similar to Amadeus and Sabre, quite a few Chinese language firms are additionally participating. The favored CULTURE LOUNGE has relocated to Corridor 8.2, which is now open once more. That is additionally the place to search out the brand new ITB MICE HUB, which provides MICE suppliers a platform whatever the locations they characterize. Corridor 4.1 is dedicated to Youth and Journey Tourism and accountable tourism, and likewise options the ITB Sustainability Lounge by Mascontour for the primary time on the present. Within the Medical and Well being Tourism section a variety of suppliers, together with for the primary time the Croatian Chamber of Commerce and Slovenia because the supporting associate could be discovered within the Medical & Well being Pavilion in Corridor 3.1. The LGBTQ+ Tourism Pavilion in Corridor 4.1 showcases the biggest vary of LGBTQ+ tourism merchandise at any commerce present, whereas the Luxurious Journey section within the HOME of LUXURY on the Marshall Haus options an additional lounge. That is the primary time the ITB Patrons Circle Lounge, sponsored by the OMRAN Group, could be discovered on the north entrance within the Palais am Funkturm, whereas the ITB Profession Heart powered by the Federal Employment Company in Corridor 4.1 is presenting a variety of worldwide programs and job alternatives once more.
About ITB Berlin and the ITB Berlin Conference
ITB Berlin 2024 will happen from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Main Journey Commerce Present. As in earlier years, the internationally acclaimed ITB Berlin Conference will happen parallel with the present as a dwell occasion on the Berlin Exhibition Grounds. Underneath the heading „Pioneer the Transition in Journey & Tourism. Collectively.“, main audio system from enterprise, science and politics will talk about the business’s present and future challenges on 4 levels with a complete of 17 themed tracks and greater than 24,000 attendees.
Further data is accessible at www.itb.com and from the ITB Newsroom & Social Media.
