Welsh beef producers are on the coronary heart of a brand new promoting marketing campaign to have a good time their experience and showcase what makes Welsh beef so particular.
The brand new Welsh Beef marketing campaign includes a sequence of promoting throughout digital, radio and TV, together with sponsorship of S4C’s Christmas and new yr programming.
Utilizing the ‘naturally native’ strapline, the marketing campaign, which airs till the brand new yr, focuses on the generations of custom that defines the business.
It additionally showcases the intensive nature of livestock farming that’s the hallmark of the business and the way sourcing meals regionally must be the pure selection for shoppers.
One of many farmers participating in Hybu Cig Cymru – Meat Promotion Wales’ (HCC) marketing campaign and epitomising its ‘naturally native’ ethos is Ben Williams of Garth Uchaf Farm, situated in Pentyrch, close to Cardiff.
He’s the fourth technology of his household to farm The Garth – a scheduled historic monument on the outskirts of Cardiff – and its surrounding space.
“Welsh Beef is produced in a really pure setting. It is largely extensively farmed on the hills of Wales,” Mr Williams mentioned.
“I believe it provides it that distinctive flavour, the place it is slower rising by grazing floor that’s wealthy in pure grasses and a wide range of herbage. I believe this offers it that distinctive flavour.”
Talking on why Welsh farming is particular, he mentioned: “I believe the factor I get pleasure from most about farming is enhancing our manufacturing of meals yr on yr – and in a sustainable approach. These two issues ought to at all times go hand in hand.
“Our hopes for the longer term are to proceed farming in the way in which that we do to sustainably produce meals for the native inhabitants.
“By shopping for Welsh Beef you are not solely supporting a sustainable observe of farming, you are supporting a local people. I imagine Welsh Beef and Welsh Lamb are the perfect you will get.
“It is produced naturally off the grass that we will develop. What extra are you able to ask for?”
HCC’s marketing campaign began airing simply earlier than Christmas and can proceed into the brand new yr.
AHDB lately introduced the launch of its new Let’s Eat Balanced marketing campaign, with three TV adverts showcasing British beef, lamb and dairy within the new yr.
The theme for the January marketing campaign is ‘THIS and THAT’, encouraging the British public to undertake ‘a sustainable, wholesome and nutritiously balanced food regimen’.
