Accor is proud to have participated to the Future Hospitality Summit, which returned to Saudi Arabia this yr, bringing collectively the Kingdom’s main business consultants. From 2022 to 2032, the expansion fee within the GCC’s tourism sector is projected to be 13.6% with a possible market worth of 65.5 billion USD. Accor, firmly rooted within the Center East, responds to the dynamic shifts in journey preferences and shopper wants, seamlessly adapting to expectations on this thriving market, corresponding to sustainable journey, family-friendly all-inclusive experiences, bleisure, staycations. With a concentrate on Saudi Arabia, the United Arab Emirates, and Qatar, a robust model presence and a dedication to empowering native expertise, Accor is strategically positioned to solidify its management and proceed to speed up development on this a part of the world.
Within the coming years, we wish to proceed to solidify our management throughout this dynamic area, strengthen the footprint of our manufacturers and work towards our ambition of growing the biggest and best-performing built-in hospitality ecosystem within the business. We prioritize robust partnerships with our house owners, and our bespoke method to growth tasks ensures we will match our companions with the best manufacturers.
Duncan O’Rourke, CEO Center East, Africa & Asia Pacific, Premium, Midscale & Financial system Division, Accor
We proceed to see nice momentum on this a part of the world and anticipate sustained development within the Center East area for a few years to return. In consequence, we’re accelerating Accor’s development technique all through the area in partnership with our growth companions and house owners. Our bespoke method to luxurious and life-style growth tasks ensures we will align our companions with the best manufacturers in the best locations, boldly redefining hospitality in methods which can be optimistic for folks and the planet.
Agnès Roquefort, World Chief Improvement Officer, Luxurious & Life-style Division, Accor
Concentrate on: Saudi Arabia
According to Saudi Imaginative and prescient 2030, Accor is deeply rooted in constructing the way forward for tourism in Saudi Arabia, persevering with to play a key function in growing tourism and accelerating development.
Positioned as the biggest operator within the Kingdom, Accor presents a portfolio of 41 working inns spanning from luxurious to economic system, and Ennismore’s life-style collective. Embracing an bold development trajectory, Accor is ready so as to add over 45 inns to its roster by 2030, solidifying its management throughout all segments. Having operated in Saudi Arabia for over three a long time, Accor continues to embark on new ventures. Increasing our footprint is a precedence, significantly within the burgeoning second wave cities of the nation. By way of a grasp growth settlement with Amsa Hospitality, we’re poised to develop our midscale, and economic system manufacturers in these fast-growing locales. Over the following decade, this partnership will facilitate the event and franchising of 18 Accor inns throughout varied cities with the primary property signed, Mercure Khamis Mushayt in Aseer.
Additionally, the introduction of thrilling new manufacturers corresponding to TRIBE and Handwritten and the growth of life-style choices inside giga tasks are nice alternatives forward and underline Accor’s dedication to pioneering hospitality experiences. Different thrilling alternatives embody The Crimson Sea, AlUla and NEOM. At The Crimson Sea growth, Accor is ready to launch a rare lineup of manufacturers together with Raffles, Fairmont, Faena and Ennismore’s SLS, delivering iconic and distinctive luxurious and life-style experiences on 200 kilometers of untouched shoreline. Within the Diriyah Gate grasp growth, Accor may even open properties below the manufacturers of Orient Categorical, Raffles, and Faena. The expansion of the enduring Raffles model in key Saudi cities like Jeddah, Riyadh, and Diriyah Gate, together with the not too long ago introduced Trojena slated for 2027, additional exemplifies Accor’s dedication to elevating the hospitality panorama.
Furthermore, with the strategic partnership between Accor and the Ministry of Tourism, exemplified by means of “Tamayyaz by Accor,” 256 Saudi skills are empowered, underscoring Accor’s unwavering dedication to fostering native expertise and inclusion throughout the business.
Concentrate on: the United Arab Emirates
In 2022, the UAE emerged because the second fastest-growing vacation spot for worldwide arrivals, a concrete proof of its steady innovation and evolution within the world tourism panorama. With Dubai as a premier vacation spot, the UAE stays on the forefront of worldwide attractiveness, constantly pioneering sustainable and accountable tourism initiatives whereas capitalizing on the rising development of blended journey experiences.
Accor, a key participant on this dynamic setting, demonstrates management and dynamic development. Important achievements embody the opening of the primary Pullman resort on Al Marjan Island in early February, alongside the introduction of iconic manufacturers corresponding to Banyan Tree and SO/ final yr. With a eager eye on rising traits, Accor is making vital strides in Dubai, significantly within the realm of life-style branded residential choices.
Because the UAE continues to remodel world tourism, Accor’s dedication to innovation and trend-conscious methods solidifies its place as a driving pressure within the hospitality business regionally.
Concentrate on: Qatar
With the Qatar Nationwide Imaginative and prescient 2030 offering a strategic framework, Accor is dedicated to delivering unparalleled hospitality experiences that not solely enrich our portfolio however are additionally emblematic for Qatar.
Accor’s dynamic presence in Qatar is highlighted by key developments, together with the opening of iconic properties corresponding to Raffles and Fairmont Doha on the finish of 2022, together with the introduction of modern ideas like Accor Residing Journey tailor-made for the World Cup to find the superb life-style and tradition of Qatar. Moreover, Accor’s collaboration with Rixos Gulf to introduce the primary all-inclusive resort in Doha additional solidifies its dedication to redefining luxurious and repair requirements within the area to all the time create an elevated model expertise for our visitors.
Within the dynamic panorama of Qatar, Accor stands on the forefront of hospitality excellence, leveraging the momentum of the FIFA World Cup 2022 to raise the nation’s attraction on the worldwide stage. From the primary World Cup hosted within the Arab world, to the primary AFC Asian Cup this yr staged in Saudi Arabia, these main occasions function catalysts to showcase Qatar’s evolution into a world vacation spot.
As Qatar embraces its function as a worldwide vacation spot, Accor stays persistent in its mission to convey unforgettable experiences to residents and vacationers alike.
Accor and the Center East: a Successful Mixture
Accor at present counts 275 properties throughout all manufacturers within the Center East with 111 properties within the pipeline, together with branded residences and immersive resorts. With a robust potential for luxurious & life-style and branded residences, Accor is able to totally leverage this potential.
Accor’s dynamic development and visionary function are reshaping the Center East’s thriving tourism panorama. Dedicated to excellence, we’re greater than able to ship the best stage of assured high quality, complemented by our various portfolio of manufacturers. As we proceed to evolve, Accor stays devoted to offering optimum hospitality tailor-made to every metropolis’s distinctive setting, solidifying our place as a frontrunner within the Center East’s hospitality sector.
About Accor, a world-leading hospitality group
Accor is a world main hospitality group providing experiences throughout greater than 110 nations in 5,500 properties, 10,000 meals & beverage venues, wellness services or versatile workspaces. The Group has one of many business’s most various hospitality ecosystems, encompassing greater than 45 resort manufacturers from luxurious to economic system, in addition to Life-style with Ennismore. Accor is dedicated to taking optimistic motion when it comes to enterprise ethics & integrity, accountable tourism, sustainable growth, group outreach, and variety & inclusion. Based in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in america. For extra info, please go to www.group.accor.com or observe us on X, Fb, LinkedIn, Instagram and TikTok.
